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President, Susannah Greenberg Public Relations.  A book publicity firm which integrates traditional and new media tactics to get great book publicity in major media outlets such as NPR, The New York Times and USA Today. Best selling authors represented include Alan Dershowitz, Spencer Johnson, Monty Roberts, Victor Navasky, Robert Coles, Joan Wester Anderson, and Stuart Hample. Greenberg launched the campaign for April is National Poetry Month for the Academy of American Poets. Recently she helped launch a new line of teen fiction for Albert Whitman & Co. and publicized the memoir of humorous folk-singer songwriter Christine Lavin, Cold Pizza for Breakfast. Greenberg speaks at book industry events such as the Women's National Book Association and Bookexpoamerica. She is a Publicity Advisor to the Women's National Book Association of New York City, and its past president and publicity chair.  She also served as Judge for the Audies helping to select the Audio Book of The Year for 2012.

With the social media revolution, the firm's tactics now include book promotion, publicity and marketing  in new media including Facebook, Twitter, LinkedIn, Google+, Tumblr, Pinterest and more.

Prior to founding her own firm, Greenberg was employed at Simon & Schuster, M. Evans & Co., Cambridge University Press, and Pantheon Books.

Wednesday, February 29, 2012

Susannah Greenberg to Speak at uPublishU at Bookexpoamerica

Susannah Greenberg of Susannah Greenberg Public Relations, a book publicity firm in New York, will speak at uPublishU, a new educational arm of Bookexpoamerica, the largest trade show in the book industry in the United States, on Sunday, June 3, 2012 at the Javits Center in New York, NY. uPublishU was created to address the huge growth in self-publishing spawned by the digital revolution and the social web.

Greenberg is both organizer and speaker for the session "Building the Buzz for Books: The New Book Publicity." Greenberg will speak about the elements of the new book publicity and how to get great publicity for books, both print and eBooks, including advice on meeting the special challenges facing the self-published author; from creating strategies and goals, to writing a great pitch to the media, to building a web presence and community online, to figuring out how to reach top journalists, producers and bloggers.

Discoverability and credibility are keys for success for the self-published author and her book. They can be built if you know how, says Greenberg, and I will speak to exactly how one goes about building them, and building the buzz.
Greenberg has enlisted Publishers Weekly Editorial Director Jim Milliot to be a part of the session and Milliot will offer his insights on book publicity and speak about the special new section of the venerable book trade magazine PW which is devoted to self-publishing called PW Selects.Publishers Weekly has been the publication of record for the book trade since 1872 and reaches publishers, booksellers, librarians, agents, and media.

Publishers Weekly is a bellwether publication looked to by media for indications of what the big books are going to be and what books they need to pay attention to. And the PW reputation is golden with the media.  Authors in PW Selects will benefit from PW's longstanding relationship with general consumer media, says Greenberg
Greenberg has also drafted Patrick Brown, Community Manager of  Goodreads who will speak about opportunities for authors to build community and reach readers on his site. Goodreads is a social reading site with 7.3 million members, more than 100 million pageviews and 15 million unique visitors a month.

Building your community online will help build the buzz and reach readers. Goodreads has the distinct benefit of being a community solely devoted to avid book readers and the ability for the author to target niche communities of readers within who are most likely to be interested in a particular book, a marvelous benefit of specificity which the net, and Goodreads in particular, brings to book marketing and publicity, says Greenberg.

I'm delighted and honored to have been invited to participate in uPublishU, an exciting new program designed especially for self-published authors' benefit. If authors are given the right tools and an understanding of the book business, they can speed up the learning curve and successfully publish their books.  I think uPublishU will give them the tools to do the job

Registration for the all new uPublishU at Bookexpoamerica 2012 is open:
Register Online Now for uPublishU at BEA 2012. Your uPublishU at BEA registration includes a boxed lunch during the conference and a 1-day pass to BEA on Thursday, June 7.