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President, Susannah Greenberg Public Relations.  A book publicity firm which integrates traditional and new media tactics to get great book publicity in major media outlets such as NPR, The New York Times and USA Today. Best selling authors represented include Alan Dershowitz, Spencer Johnson, Monty Roberts, Victor Navasky, Robert Coles, Joan Wester Anderson, and Stuart Hample. Greenberg launched the campaign for April is National Poetry Month for the Academy of American Poets. Recently she helped launch a new line of teen fiction for Albert Whitman & Co. and publicized the memoir of humorous folk-singer songwriter Christine Lavin, Cold Pizza for Breakfast. Greenberg speaks at book industry events such as the Women's National Book Association and Bookexpoamerica. She is a Publicity Advisor to the Women's National Book Association of New York City, and its past president and publicity chair.  She also served as Judge for the Audies helping to select the Audio Book of The Year for 2012.

With the social media revolution, the firm's tactics now include book promotion, publicity and marketing  in new media including Facebook, Twitter, LinkedIn, Google+, Tumblr, Pinterest and more.

Prior to founding her own firm, Greenberg was employed at Simon & Schuster, M. Evans & Co., Cambridge University Press, and Pantheon Books.

Tuesday, April 2, 2013

Start-Ups in Publishing: Disrupting, Unbundling and Decentralizing the Traditional Publishing Model

Start-Ups in Publishing:
Disrupting, Unbundling and Decentralizing

April 1, 2013, New York, NY

#pubpt Speaking on Trends in Publishing: Publishers, Publishers Services and Startups: Union Square Ventures, DailyLit, Plympton, Ganxy, narrative.ly, 29th Street Publishing, Ziggeo, Medium, Zola, Open Air, and social network analyst and author Maksim Tsvetovat.

Albert Wenger, Managing Director at Union Square Ventures and cofounder of DailyLit  kicked  off the Publishing Point event, which was organized by Susan Danziger and Jennifer 8. Lee,  with a presentation on trends in the publishing industry.  Wenger spoke about the decentralizing, disrupting and unbundling of the publishing model due to the internet. 

Examples of new models included funding from crowdsourcing including www.kickstarter.com and www.indiegogo.com. as well as venture capital funds. He cited 3000 books funded by Kickstarter, calling that a relatively small yet significant example of unbundling. He commented that books are still published in a recognizable state but that that is not necessarily the end state.  Models more native to the net will  emerge he posited, pointing out Daily Lit and Wattpad as examples and  others serving a variety of publishing functions including: Elance.https://www.elance.com/ , Behance.http://www.behance.net/  and Storybird.  

Presenters’ Links: