Wednesday, May 15, 2019

Susannah Greenberg Presents a Panel on Women and Books at BookExpo 2019


Susannah Greenberg Public Relations Presents:



The Year of the Woman in Books in 2018, 2019, and Beyond: The Success and Influence of Books For and By Women


A Panel At


 




05/31/2019, 1:30 PM - 2:10 PM  1E11, The Javits Center, New York, NY -- In 2018, we saw the amazing success of books for and by women, including books by Michelle Obama, Tayari Jones, Rebecca Traister, Soraya Chemaly, Jodi Picoult, Margaret Atwood, and more.  This panel looks at the success of women in books in 2018, 2019, and beyond, and examines the proposition that this represents far more than just a year of the woman in books, but is in fact a radical shift in book publishing that is here to stay.




Moderator: SUSANNAH GREENBERG is President of Susannah Greenberg Public Relations, (http://bookbuzz.com), a book publicity firm.  She is also the Communications Chair and General Board Member of the, Women's Media Group; past president and publicity chair of the Women's National Book Association - NYC; and the U.S. Press Contact for the Jerusalem International Book Fair and Jerusalem Prize.   @suegreenbergpr  






HANNAH OLIVER DEPP is a career bookseller who has managed WORD bookstores in Brooklyn, NY and Jersey City, NJ and Politics & Prose in Washington, DC. She is currently opening Loyalty Bookstores, an intersectional feminist bookstore, cafe, and co-working space with locations in Washington, DC and Silver Spring, MD. Oliver Depp is a founding member of Indies Forward and the American Bookselling Association Committee on Diversity, Inclusion, and Equity, as well as a NAIBA regional Board Member.  @OliverDepp



GLORY EDIM (photo credit: Jai Lennard) is the author of an anthology, 'Well-Read Black Girl: Finding Our Stories, Discovering Ourselves,' from Penguin Random House, and founder of Well-Read Black Girl, a Brooklyn-based book club and digital platform that celebrates the uniqueness of Black literature and sisterhood.   In fall 2017, she organized the first-ever Well-Read Black Girl Festival. She has worked as a creative strategist for over ten years at startups and cultural institutions. Most recently, she was the Publishing outreach Specialist at Kickstarter. She serves on the board of New York City’s Housing Works Bookstore. @wellreadblkgirl









MICHELE FILGATE is a contributing editor at Literary Hub and the editor of an anthology based on her Longreads essay, What My Mother and I Don’t Talk About, from Simon & Schuster on April 30, 2019. Currently, she is an M.F.A. student at NYU, where she is the recipient of the Stein Fellowship. 

Her work has appeared in Longreads, The Washington Post, The Los Angeles Times, The Boston Globe, Refinery29, Slice, The Paris Review Daily, Tin House, Gulf Coast, The Rumpus, Salon, Interview Magazine, Buzzfeed, The Barnes & Noble Review, Poets & Writers, CNN.com, Fine Books & Collections Magazine, DAME Magazine, The Brooklyn Quarterly, Time Out New York, People, The Daily Beast, O, The Oprah Magazine, Men's Journal, Vulture, Vol. 1 Brooklyn, The Star Tribune, The Quarterly Conversation, The Brooklyn Rail, and other publications. 

She teaches creative nonfiction for The Sackett Street Writers' Workshop, Catapult, and Stanford Continuing Studies and is the founder of the Red Ink series. In 2016, Brooklyn Magazine named her one of "The 100 Most Influential People in Brooklyn Culture." She’s a former board member of the National Book Critics Circle.  @readandbreathe





HILLARY KELLY is a critic and essayist. She's a contributor to New York Magazine and Vulture, where she writes about television, books, and the ways they intersect. She also covers television for Vogue. She lives in Washington, D.C. @HillaryKelly















ERIKA SWYLER (photo credit: Nina Subin) is the author of ‘Light From Other Stars: A Novel’ from Bloomsbury, May 2019. Her  first novel, ‘The Book of Speculation,’  was one of BuzzFeed's 24 Best Fiction Books of 2015, one of Amazon's Best Novels of 2015, and a Barnes & Noble Discover Great New Writers selection. Her writing has appeared in Catapult Story, VIDA, The New York Times, and elsewhere. She lives on Long Island, NY, with her husband and a mischievous rabbit.  @erikaswyler






“It would be a thousand pities if women wrote like men, or lived like men, or looked like men, for if two sexes are quite inadequate, considering the vastness and variety of the world, how should we manage with one only? Ought not education to bring out and fortify the differences rather than the similarities?”  ― Virginia Woolf

"I write my rage into paper and into bits and bytes. I write anger out of my head and my body and put it out in the world where, frankly, it belongs." – Soraya Chemaly, Rage Becomes Her: The Power of Women’s Anger

"Power is a story told by women. For centuries, men have colonized storytelling. That era is over." - Elena Ferrante


Related Pages:


Elena Ferrante: A Power of Our Own
Power is a story told by women. For centuries, men have colonized storytelling. That era is over.


https://www.nytimes.com/2019/05/17/opinion/elena-ferrante-on-women-power.html?smid=tw-nytopinion&smtyp=cur

Balance the books: one woman’s fight to keep great female writers on shelves


The Second Shelf: On the Rules of Literary Fiction for Men and Women. By MEG WOLITZER MARCH 30, 2012



The 2017 VIDA Count | VIDA: Women in Literary Arts
https://www.vidaweb.org/the-2017-vida-count/


In Fiction, It Was the Year of the Woman. Hillary Kelly, Vulture.
https://www.vulture.com/2018/12/women-wrote-the-best-most-inventive-fiction-of-2018.html


What Do We Really Mean By ‘Women’s Fiction’?
https://lithub.com/what-do-we-really-mean-by-womens-fiction/


On Playing the Nice Woman by Erika Swyler




-- Susannah Greenberg, President,
A Public Relations Agency Serving Publishers, Authors, and the Book Industry

(646) 801-7477






Thursday, August 9, 2018

Social Media Marketing For Authors - 5 Things You Can Do - Getting Started


Social Media Marketing for Authors

5 Things You Can Do
Getting Started

by Susannah Greenberg,CEO, Susannah Greenberg Public Relations, A Book Publicity Firm for Publishers, Authors, and Book Industry Organizations

August 9, 2018

So many authors I work with have questions about social media marketing and how to get started, that I have decided to write down some of the advice I give them as well as offer social media coaching services.  

If you have been reluctant to get started for any reason, the first bit of advice I can give you is to get started one step at a time. Try breaking it down into actionable steps you can take daily.

In that spirit, here are 5 Things You Can Do. Try exploring just one of the five things to begin with.



1. Sign Up for Amazon Author Central.  Create your Author Page. Complete your author profile. Make sure to upload a book jacket image, author photo, and a book description. You can also include video and a link to your blog. This simple step will increase your visibility on this leading book selling site. There is no fee. You may think of Amazon as a shopping site, but it is also a social media site and go-to site for discovering what to read. Learn more at: https://authorcentral.amazon.com/

2. Create an Author Page on Facebook. This is different than your profile page.  It is a business page. On a business page you can connect with an audience rather than socialize with friends.  You can buy low-cost targeted Facebook advertising to promote your books or page. You cannot advertise on a personal profile page. I recommend you create an author page rather than a book page in case you write more than one book.  Be ready with author photo and book jacket images to upload.  Be sure to fill out the ‘About’ informational sections. Learn more here: https://www.facebook.com/pages/creation/?ref_type=universal_creation_hub

3. Get a Twitter Account.  Go to https://twitter.com/signup  Sign up. Start tweeting, retweeting, following, and searching. Use # hashtags. A tip: For a better Twitter experience, be selective about following accounts and don’t follow too many accounts.  It’s better to organize accounts into Twitter Lists rather than follow them. A List is a curated group of Twitter accounts. You can create your own Lists or subscribe to Lists created by others. Viewing a List timeline will show you a stream of Tweets from only the accounts on that List. More on how to use Twitter lists here: https://help.twitter.com/en/using-twitter/twitter-lists

4. Build an Author Website.  If you’ve been putting off getting yourself an author website, the good news is that it is easier and less expensive to build a website now than it has ever been.  Most DIY website services offer a free basic website with upgrades available for a fee. Your website will likely be the more static of your social media sites, a sort of home base which should provide basic information and link out to your other social media sites. Check out these services which can help you to build your website:

5. Start Blogging. Would you like to communicate with your audience at length, more than a tweet’s or a Facebook post’s length, and do so frequently? Then blogging might be for you. Blogging is another way to increase your visibility online, establish your expertise and promote your books. It’s free to set up a blog. Many blog sites are also website builders and allow you to incorporate your blog into your website. Top blogging sites include:


There’s so much more to be said about all these social media sites and how to use them as well as more social media sites to explore; Instagram, LinkedIn, Pinterest, Tumblr, YouTube, Google+, and more.  But this list of 5 Things You Can Do is a good place to start!

Now get started! You can do it! Use Social Media. Learn, Explore, Connect, and Share! Enhance your visibility and find your readers! Sell more books! 





Wednesday, June 6, 2018

In the News! BookExpo 2018 Panel on Children's Books, Organized by Susannah Greenberg Public Relations, is Covered in Publishers Weekly

BookExpo 2018: 

Connecting Children’s Books with Readers 


https://www.publishersweekly.com/pw/by-topic/childrens/childrens-industry-news/article/77173-bookexpo-2018-connecting-children-s-books-with-readers.html via 



Publishers Weekly, a leading book trade magazine, covered a panel on children's books which was organized and moderated by Susannah Greenberg of Susannah Greenberg Public Relations, and took place at BookExpo 2018 on Thursday, May 31, 2018, in New York, NY at the Javits Center.





Panelists included:


  • Michelle F. Bayuk, Children's Book Marketing Consultant
  • Yvonne Brooks, McNally Jackson Books
  • Kristin Freda, Bank Street College of Education
  • Sean Qualls, Award-Winning Author and Illustrator
  • Lara Starr, Chronicle Books, Chronicle Kids


CONTACT:  Susannah Greenberg, Public Relations, 


(646) 801-7477


Tuesday, May 29, 2018

BookExpo 2018: Connecting Children's Books with Kids - Slide Show Preview



BookExpo 2018 Panel to Focus on: 



Connecting Children's Books With Kids:
Community, Education, Awareness,
Bookselling, Marketing, and Public Relations


Thursday, May 31. 3:30 - 4:15. Room 1E10. Javits Center, New York, NY


Organized and moderated by Susannah Greenberg, Susannah Greenberg Public Relations. 


Panelists: Michelle F. Bayuk, Children's Book Marketing Consultant; Yvonne Brooks, McNally Jackson Books, New York, NY; Kristin Freda, Bank Street College of Education; Sean Qualls, award-winning author and illustrator; and Lara Starr, Chronicle Books, Chronicle Kids.


Slide Show Preview:














CONTACT:

Susannah Greenberg, Susannah Greenberg Public Relations,

(646) 801-7477

publicity@bookbuzz.com

Friday, May 18, 2018

BookExpo 2018 Panel to Focus on Children's Books: Featuring Experts in Marketing, Public Relations, Bookselling, Library Services and Award-Winning Author Illustrator Sean Qualls



Contact: Susannah Greenberg, Public Relations, (646) 801-7477, publicity@bookbuzz.com

Educational Programming Highlight:
Panel to Focus on Children’s Books

CONNECTING CHILDREN'S BOOKS WITH KIDS: 
COMMUNITY, EDUCATION, AWARENESS, BOOKSELLING, MARKETING AND PUBLIC RELATIONS
Thursday May 31,2018, 3:30-4:15, 1E10
Javits Center, NY, NY



(Book Buzz News - May 31, 2018, NY, NY) Susannah Greenberg of Susannah Greenberg Public Relations  has organized and will be presenting an educational panel on children's books on how to connect books and kids. The panel will take place at BookExpo at the Javits Center in New York, NY on May 31, 2018. It will feature speakers from various aspects of the field including marketing, public relations, bookselling, library services, and an award-winning author and illustrator.  Panelists will include: Michelle Bayuk, Yvonne Brooks, Kristin Freda, Sean Qualls, and Lara Starr.

Panelists will discuss the importance of connecting kids and books, and how to create community and nurture readers. Topics will include: challenges, opportunities, trends and tactics - everything from special events, author appearances, awards, and activities, such as story time and game nights; to engaging via social media marketing and public relations.  The discussion will be followed by a question and answer period.

THE PANELISTS:


 
Michelle Bayuk, Children’s Books Marketing & Publicity.  Michelle Bayuk is a  marketing and publicity consultant for authors, illustrators, and publishers of children’s trade books. She works with authors, illustrators, and in-house marketing and editorial contacts to create and execute marketing and publicity plans for new and backlist titles.  Formerly, she was Associate Director, Children's Book Marketing, Publicity and Social Media, The Quarto Group; Associate Director, of Sales and Marketing, Egmont USA; and Director of Marketing, Albert Whitman & Company.





Yvonne Brooks, McNally Jackson Books.Yvonne Brooks is an author, photographer, community advocate, Children’s Events Manager and Archivist at McNally Jackson Books whose work has appeared in international publications such as Madame Figaro, Condé Nast, CBS, Vogue Brazil, Publishers Weekly and more. At McNally Jackson, Yvonne’s innovative programming features opportunities for emerging and established authors and illustrators to interact directly with children and adults, facilitating dialogues that resonate through the years.


 

Kristin Freda, Director of Library Services,  Bank Street College of Education. Kristin Freda is the Director of Library Services, Bank Street College of Education in New York City. She holds a Masters of Library Science (MLS) from Simmons College.  As director, Kristin oversees the work of the Center for Children’s Literature, home of BookFest, The Children’s Book Committee, The Irma Black Award and Cook Prize, and the Bank Street Writers Lab.

When not immersed in children’s literature activities at Bank Street, Kristin works on the open access digital repository for the research, publications, and creative works of the Bank Street community, and she hosts book talks and informal gatherings called Library Salons. More generally, Kristin spends her days working to keep her staff and patrons happy.

Sean Qualls is an artist, illustrator and author of children’s books who lives and works in Brooklyn, NY. His titles include the Coretta Scott-King Illustration Honor book Before John Was A Jazz Giant, The Schneider Family Award winning Emmanuel’s Dream and co-illustrated with his wife, Selina Alko, The Case For Loving , Why Am I Me? and Grandad Mandela (Grandad Mandela Hardcover – Illustrated, June 28, 2018. by Ambassador Zindzi Mandela (Author), Zazi and Ziwelene Mandela (Author), Sean Qualls (Illustrator). Frances Lincoln Children's Books / Quarto; Illustrated edition.)


 
Lara Starr, Senior Publicist for Children’s Books at Chronicle Books, Radio Producer at KGO-Am 810 San Francisco and writer of books about cookies and Star Wars. Books she’s worked on have been covered in almost every major media outlet, including the New York Times, Washington Post, Time and NPR. She’s collaborated on hundreds of author events, from bookstore readings to school visits to large-scale art projects at the Guggenheim Museum, to local and regional festivals and conferences. She executed publicity campaigns for the New York Times bestsellers Goodnight, Goodnight, Construction Site, Press Here, They All Saw a Cat, A Day in the life of Marlon Bundo and the Ivy & Bean series.




 
Moderator/Organizer: Susannah Greenberg is president of Susannah Greenberg Public Relations, a book publicity firm representing authors, publishers and book industry organizations. In children’s books, Greenberg has represented Roxie Munro, Pat Mora, KidLitTV, Albert Whitman & Company, the Pannell Awards for bookstores, What on Earth Books, and currently, an historical YA novel about a traveling theater troupe in the 1500s, I Was Cleopatra by Dennis Abrams.  Media placements by her firm have included Time for Kids, Scholastic Storyworks, Scholastic Teacher, School Library Journal, Publishers Weekly, the Wall Street Journal, and NPR. Other recent clients include Skyhorse Publishing, and hoopla (a digital media service for libraries). She is a past president of the Women’s National Book Association - NYC and currently a Women’s Media Group board member.




For further information, contact: Susannah Greenberg, Public Relations, (646) 801-7477, publicity@bookbuzz.com