Showing posts with label Digital. Show all posts
Showing posts with label Digital. Show all posts

Thursday, March 29, 2012

Digital Marketing and PR for Books Panel Post-Script

From left, Susannah Greenberg, Lydia Hirt, Kelly Leonard, Iris Blasi.
Photo: Sandra Pike

March 29, 2012, New York, NY.  Gabe Habash of Publishers Weekly reported on the panel Digital Marketing and PR for Books: Driving Buzz and Sales organized by Susannah Greenberg of Susannah Greenberg Public Relations for the Women's National Book Association of New York City with panelists Iris Blasi of Hilsinger-Mendelson, Lydia Hirt of Penguin, and Kelly Leonard of Hachette Book Group.

http://www.publishersweekly.com/pw/by-topic/industry-news/publisher-news/article/51296-don-t-be-bot-like--how-to-blend-books-and-social-media.html

A web cast of the entire event can be viewed here:
http://ustre.am/IBA2

More choice snippets of commentary by the panelists can be gleaned from Twitter by searching for #wnbanyc.

Monday, March 5, 2012

Panel Event 'Digital Marketing & PR in Book Publishing'

www.wnba-nyc.org


The Women's National Book Association

 of New York City 


to Present Educational Panel Event:


Digital Marketing and PR

in Book Publishing:



Driving Buzz and Sales

Thursday, March 29, 2012 at 12:30 PM EDT.
Check-in at 12:15 PM.  
Hachette Atrium, 237 Park Avenue, 13th Floor.  Enter @ Lexington between 45th and 46th Streets.
This event is free, but advance registration is required by March 28. Only those who register in advance will be admitted.

With Panelists:
Kelly Leonard - VP, Executive Director Web Strategies,
Hachette Book Group
Iris Blasi - Digital Media Manager, Hilsinger Mendelson East
Lydia Hirt - Marketing Manager, G.P. Putnam's Sons/Riverhead
Moderated by Susannah Greenberg, WNBA-NYC's Publicity Chair, and President of Susannah Greenberg Public Relations.
There will be a dynamic discussion with the audience, so please bring questions or send your questions in advance to Susannah at publicity@bookbuzz.com.

Can't get there in person? Watch live streaming online at:
http://ustre.am/IBA2


No registration is necessary to watch live streaming online.