Monday, May 6, 2013

Book PR 1-2-3 at uPublishU at BEA

CONTACT: Susannah Greenberg, Public Relations, 646-801-7477,

In 2013, uPublishU is entering its second year as part of Bookexpoamerica, North America's largest gathering of book trade professionals.  uPublishU is targeted at self-published authors. It will feature over 40 speakers and 14 sessions, including a keynote by author and speaker Guy Kawasaki; Robert Gottlieb, founder and CEO of the Trident Media Group; and  #1 New York Times bestselling author Barbara Freethy. Bookexpoamerica takes place at the Javits Center, NY, NY, May 29 - June 1, 2013.

Book Publicity For the Self-Published Author Will Be Panel Topic at uPublishU Conference
at Bookexpoamerica

Panel Title: 

Book PR 1-2-3: Think Like a Journalist!

June 1, 2013, Javits Center, New York, NY
1:30 pm – 2:20 pm, Room: 1E07. 

Susannah Greenberg

Organizer and Moderator: 

Susannah GreenbergSusannah Greenberg Public Relations


Jeff O'Neal, Editor-in-Chief and co-Founder,
Karen Schechner, Senior Indie Editor, Kirkus Reviews
Matt Sutherland, Managing Editor, ForeWord

Jeff O'Neal
Learn how to get the book news and reviews your book deserves and to build the best the best book PR campaign by thinking like a journalist. Learn what kind of PR and marketing the media and readers respond to. Focus will be on developing a message and understanding and knowing the media more than social media how-to.
Discover how to persuade journalists to do a story, feature, review or interview about your book, by giving the press what they need. Essentials would include: a story idea; a headline; a pithy book description which sells; well crafted talking points and suggested interview questions; an author biography highlighting your most important credentials for media appearances; and explanations of any connections the book or its author may have to trending topics in culture and the news. But also PR and marketing can entail creating content which might entertain or engage and be "likeable" in social media.
Karen Schechner

The session will highlight the importance of matching your content to the right media to reach the desired demographic, in effect micro-targeting or narrowcasting to your particular book buyer, whether that might be via NPR, Oprah, HuffPost, New York Times, BookRiot, or Flavorwire or even a much smaller media outlet more targeted to your subject matter.
Specific media examples of book news and review media who effectively reach book buyers will be identified and discussed as well. Further discussions include the use of social media to make the most of media placements by sharing them online and creating organic and viral spread.