Book PR 1-2-3: Think Like a Journalist Presentation at Bookexpo America 2013

Book PR 1-2-3: Think Like a Journalist
Presentation at Bookexpo America 2013
Javits Center, NY, NY

Book PR Presentation from Susannah Greenberg

Book PR 1-2-3 at uPublishU at BEA

CONTACT: Susannah Greenberg, Public Relations, 646-801-7477, publicity@bookbuzz.com

In 2013, uPublishU is entering its second year as part of Bookexpoamerica, North America's largest gathering of book trade professionals.  uPublishU is targeted at self-published authors. It will feature over 40 speakers and 14 sessions, including a keynote by author and speaker Guy Kawasaki; Robert Gottlieb, founder and CEO of the Trident Media Group; and  #1 New York Times bestselling author Barbara Freethy. Bookexpoamerica takes place at the Javits Center, NY, NY, May 29 - June 1, 2013.

Book Publicity For the Self-Published Author Will Be Panel Topic at uPublishU Conference

at Bookexpoamerica

Panel Title: 

Book PR 1-2-3: Think Like a Journalist!

June 1, 2013, Javits Center, New York, NY
1:30 pm – 2:20 pm, Room: 1E07. 
REGISTRATION 

Susannah Greenberg

Organizer and Moderator: 

Susannah Greenberg, Susannah Greenberg Public Relations

SPEAKERS:

Jeff O'Neal, Editor-in-Chief and co-Founder, BookRiot.com

Karen Schechner, Senior Indie Editor, Kirkus Reviews

Matt Sutherland, Managing Editor, ForeWord

Jeff O'Neal

Learn how to get the book news and reviews your book deserves and to build the best the best book PR campaign by thinking like a journalist. Learn what kind of PR and marketing the media and readers respond to. Focus will be on developing a message and understanding and knowing the media more than social media how-to.

Discover how to persuade journalists to do a story, feature, review or interview about your book, by giving the press what they need. Essentials would include: a story idea; a headline; a pithy book description which sells; well crafted talking points and suggested interview questions; an author biography highlighting your most important credentials for media appearances; and explanations of any connections the book or its author may have to trending topics in culture and the news. But also PR and marketing can entail creating content which might entertain or engage and be "likeable" in social media.

Karen Schechner

The session will highlight the importance of matching your content to the right media to reach the desired demographic, in effect micro-targeting or narrowcasting to your particular book buyer, whether that might be via NPR, Oprah, HuffPost, New York Times, BookRiot, or Flavorwire or even a much smaller media outlet more targeted to your subject matter.

Specific media examples of book news and review media who effectively reach book buyers will be identified and discussed as well. Further discussions include the use of social media to make the most of media placements by sharing them online and creating organic and viral spread.

Susannah Greenberg to Speak at uPublishU at Bookexpoamerica

Susannah Greenberg of Susannah Greenberg Public Relations, a book publicity firm in New York, will speak at uPublishU, a new educational arm of Bookexpoamerica, the largest trade show in the book industry in the United States, on Sunday, June 3, 2012 at the Javits Center in New York, NY. uPublishU was created to address the huge growth in self-publishing spawned by the digital revolution and the social web.

Greenberg is both organizer and speaker for the session "Building the Buzz for Books: The New Book Publicity." Greenberg will speak about the elements of the new book publicity and how to get great publicity for books, both print and eBooks, including advice on meeting the special challenges facing the self-published author; from creating strategies and goals, to writing a great pitch to the media, to building a web presence and community online, to figuring out how to reach top journalists, producers and bloggers.

Discoverability and credibility are keys for success for the self-published author and her book. They can be built if you know how, says Greenberg, and I will speak to exactly how one goes about building them, and building the buzz.

Greenberg has enlisted Publishers Weekly Editorial Director Jim Milliot to be a part of the session and Milliot will offer his insights on book publicity and speak about the special new section of the venerable book trade magazine PW which is devoted to self-publishing called PW Selects.Publishers Weekly has been the publication of record for the book trade since 1872 and reaches publishers, booksellers, librarians, agents, and media.

Publishers Weekly is a bellwether publication looked to by media for indications of what the big books are going to be and what books they need to pay attention to. And the PW reputation is golden with the media.  Authors in PW Selects will benefit from PW's longstanding relationship with general consumer media, says Greenberg. 

Greenberg has also drafted Patrick Brown, Community Manager of  Goodreads who will speak about opportunities for authors to build community and reach readers on his site. Goodreads is a social reading site with 7.3 million members, more than 100 million pageviews and 15 million unique visitors a month.

Building your community online will help build the buzz and reach readers. Goodreads has the distinct benefit of being a community solely devoted to avid book readers and the ability for the author to target niche communities of readers within who are most likely to be interested in a particular book, a marvelous benefit of specificity which the net, and Goodreads in particular, brings to book marketing and publicity, says Greenberg.

I'm delighted and honored to have been invited to participate in uPublishU, an exciting new program designed especially for self-published authors' benefit. If authors are given the right tools and an understanding of the book business, they can speed up the learning curve and successfully publish their books.  I think uPublishU will give them the tools to do the job. 

Registration for the all new uPublishU at Bookexpoamerica 2012 is open:
Register Online Now for uPublishU at BEA 2012. Your uPublishU at BEA registration includes a boxed lunch during the conference and a 1-day pass to BEA on Thursday, June 7.