Creative Content Opportunities for the Self-Published Author: A Panel Presented at uPublishU Bookexpoamerica 2014 with Bestselling Author Kailin Gow, Steve Wilson of FastPencil, Miral Sattar of BiblioCrunch and Susannah Greenberg Public Relations

Top 10 Tips for Do It Yourself Book PR

Hiring a Book Publicist 101

Bookexpo America 2014 Editors' Buzz Young Adult Books - Author Stage. Meet the Authors.

AT BOOKEXPO AMERICA 2014 

The Largest Book Publishing Show in the United States

The BEA Editors' Buzz Young Adult Books – Author Stage

Meet BEA Editors’ Buzz Picks Young Adult Books Authors 2014. 

Friday, May 30, 2014. 10:00 - 10:30 am. Uptown Stage Booth #1376. The Javits Center, New York, NY.

Presenter: Susannah Greenberg, Susannah Greenberg Public Relations, a book pr firm, Greenberg helped launch Albert Whitman Teen and worked with YA authors Liz Zindel and Carol Lynch Williams.

Amy Ewing, The Jewel, HarperTeen

Margaret Atwood’s The Handmaid’s Tale meets New York Times bestselling author Kiera Cass’s The Selection in The Jewel, Amy Ewing’s enchanting yet unsettling YA debut, the first in a trilogy. Welcome to the Jewel, where the only thing more important than opulence…is offspring.  Here, class rules. And if you weren’t born into the royalty, you were raised to serve the royals.

Ryan Graudin, The Walled City, Little, Brown Books for Young Readers

There are three rules in the Walled City: Run fast. Trust no one. Always carry your knife. Right now, my life depends completely on the first. Run, run, run.

Jin, Mei Yee, and Dai all live in the Walled City, a lawless labyrinth run by crime lords and overrun by street gangs. Teens there traffic drugs or work in brothels--or, like Jin, hide under the radar. But when Dai offers Jin a chance to find her lost sister, Mei Yee, she begins a breathtaking race against the clock to escape the Walled City itself.

Frank Portman, King Dork Approximately, Delacorte Press

From Frank Portman (aka Dr. Frank) of the band the Mr. T Experience (MTX) comes the long-awaited sequel to the beloved cult classic King Dork, of which John Green, author of The Fault in Our Stars, said, “Basically, if you are a human being with even a vague grasp of the English language, King Dork will rock your world.”  Aside from the stitches and the head wound, Tom Henderson is the same old King Dork. He’s still trying to work out who to blame for the new scar on his forehead, the memory loss, and his father’s mysterious death. But illicit female hospital visitations, The Catcher in the Rye, and the Hillmont High sex-pocalypse have made him a semi-new man.

Robin Talley, Lies We Tell Ourselves, Harlequin Teen

In 1959 Virginia, the lives of two girls on opposite sides of the battle for civil rights will be changed forever. Boldly realistic and emotionally compelling, Lies We Tell Ourselves is a brave and stunning novel about the finding truth amidst the lies, and finding your voice even when others are determined to silence it.

Cynthia Weil, I’m Glad I Did, Soho Teen

Mad Men fans will love I’m Glad I Did’s lush 60s setting. the fashion, the intrigue and most importantly the rock n roll. This debut YA novel is filled with juicy autobiographical detail ripped right from the life of legendary songwriter Cynthia Weil, who has also written several news songs for the book, including a title track called I’m Glad I Did.  Cynthia drew on her real experience being a young woman in the Brill Building to write the book. She and her husband Barry Mann wrote “You’ve Lost That Lovin’ Feeling,” which was the most-performed song of the 20th century (and the foundation for possibly the best scene in Top Gun)!.   They also wrote “On Broadway”—and are on Broadway, as characters in Beautiful: The Carole King Musical (nominated for 7 Tonys!)

The authors will will discuss what excites them most about their books and what they hope readers will take away from their books. If time permits, there will be a q&a as well.

Book PR 1-2-3 at uPublishU at BEA

CONTACT: Susannah Greenberg, Public Relations, 646-801-7477, publicity@bookbuzz.com

In 2013, uPublishU is entering its second year as part of Bookexpoamerica, North America's largest gathering of book trade professionals.  uPublishU is targeted at self-published authors. It will feature over 40 speakers and 14 sessions, including a keynote by author and speaker Guy Kawasaki; Robert Gottlieb, founder and CEO of the Trident Media Group; and  #1 New York Times bestselling author Barbara Freethy. Bookexpoamerica takes place at the Javits Center, NY, NY, May 29 - June 1, 2013.

Book Publicity For the Self-Published Author Will Be Panel Topic at uPublishU Conference

at Bookexpoamerica

Panel Title: 

Book PR 1-2-3: Think Like a Journalist!

June 1, 2013, Javits Center, New York, NY
1:30 pm – 2:20 pm, Room: 1E07. 
REGISTRATION 

Susannah Greenberg

Organizer and Moderator: 

Susannah Greenberg, Susannah Greenberg Public Relations

SPEAKERS:

Jeff O'Neal, Editor-in-Chief and co-Founder, BookRiot.com

Karen Schechner, Senior Indie Editor, Kirkus Reviews

Matt Sutherland, Managing Editor, ForeWord

Jeff O'Neal

Learn how to get the book news and reviews your book deserves and to build the best the best book PR campaign by thinking like a journalist. Learn what kind of PR and marketing the media and readers respond to. Focus will be on developing a message and understanding and knowing the media more than social media how-to.

Discover how to persuade journalists to do a story, feature, review or interview about your book, by giving the press what they need. Essentials would include: a story idea; a headline; a pithy book description which sells; well crafted talking points and suggested interview questions; an author biography highlighting your most important credentials for media appearances; and explanations of any connections the book or its author may have to trending topics in culture and the news. But also PR and marketing can entail creating content which might entertain or engage and be "likeable" in social media.

Karen Schechner

The session will highlight the importance of matching your content to the right media to reach the desired demographic, in effect micro-targeting or narrowcasting to your particular book buyer, whether that might be via NPR, Oprah, HuffPost, New York Times, BookRiot, or Flavorwire or even a much smaller media outlet more targeted to your subject matter.

Specific media examples of book news and review media who effectively reach book buyers will be identified and discussed as well. Further discussions include the use of social media to make the most of media placements by sharing them online and creating organic and viral spread.