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President, Susannah Greenberg Public Relations.  A book publicity firm which integrates traditional and new media tactics to get great book publicity in major media outlets such as NPR, The New York Times and USA Today. Best selling authors represented include Alan Dershowitz, Spencer Johnson, Monty Roberts, Victor Navasky, Robert Coles, Joan Wester Anderson, and Stuart Hample. Greenberg launched the campaign for April is National Poetry Month for the Academy of American Poets. Recently she helped launch a new line of teen fiction for Albert Whitman & Co. and publicized the memoir of humorous folk-singer songwriter Christine Lavin, Cold Pizza for Breakfast. Greenberg speaks at book industry events such as the Women's National Book Association and Bookexpoamerica. She is a Publicity Advisor to the Women's National Book Association of New York City, and its past president and publicity chair.  She also served as Judge for the Audies helping to select the Audio Book of The Year for 2012.

With the social media revolution, the firm's tactics now include book promotion, publicity and marketing  in new media including Facebook, Twitter, LinkedIn, Google+, Tumblr, Pinterest and more.

Prior to founding her own firm, Greenberg was employed at Simon & Schuster, M. Evans & Co., Cambridge University Press, and Pantheon Books.

Monday, March 5, 2012

Panel Event 'Digital Marketing & PR in Book Publishing'


The Women's National Book Association

 of New York City 

to Present Educational Panel Event:

Digital Marketing and PR

in Book Publishing:

Driving Buzz and Sales

Thursday, March 29, 2012 at 12:30 PM EDT.
Check-in at 12:15 PM.  
Hachette Atrium, 237 Park Avenue, 13th Floor.  Enter @ Lexington between 45th and 46th Streets.
This event is free, but advance registration is required by March 28. Only those who register in advance will be admitted.

With Panelists:
Kelly Leonard - VP, Executive Director Web Strategies,
Hachette Book Group
Iris Blasi - Digital Media Manager, Hilsinger Mendelson East
Lydia Hirt - Marketing Manager, G.P. Putnam's Sons/Riverhead
Moderated by Susannah Greenberg, WNBA-NYC's Publicity Chair, and President of Susannah Greenberg Public Relations.
There will be a dynamic discussion with the audience, so please bring questions or send your questions in advance to Susannah at publicity@bookbuzz.com.

Can't get there in person? Watch live streaming online at:

No registration is necessary to watch live streaming online.


  1. Had St. Patty's menu lunch at The Crooked Knife and delightful convo with Lydia, Kelly and Iris about our upcoming panel. It is going to be great. What online book or author sites or other online media in the book world do you admire or disdain? Post a comment here or e-mail me and we can make it part of the discussion of what works and what doesn't and why when we discuss digital marketing and pr for books on 3-29.

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