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President, Susannah Greenberg Public Relations.  A book publicity firm which integrates traditional and new media tactics to get great book publicity in major media outlets such as NPR, The New York Times and USA Today. Best selling authors represented include Alan Dershowitz, Spencer Johnson, Monty Roberts, Victor Navasky, Robert Coles, Joan Wester Anderson, and Stuart Hample. Greenberg launched the campaign for April is National Poetry Month for the Academy of American Poets. Recently she helped launch a new line of teen fiction for Albert Whitman & Co. and publicized the memoir of humorous folk-singer songwriter Christine Lavin, Cold Pizza for Breakfast. Greenberg speaks at book industry events such as the Women's National Book Association and Bookexpoamerica. She is a Publicity Advisor to the Women's National Book Association of New York City, and its past president and publicity chair.  She also served as Judge for the Audies helping to select the Audio Book of The Year for 2012.

With the social media revolution, the firm's tactics now include book promotion, publicity and marketing  in new media including Facebook, Twitter, LinkedIn, Google+, Tumblr, Pinterest and more.

Prior to founding her own firm, Greenberg was employed at Simon & Schuster, M. Evans & Co., Cambridge University Press, and Pantheon Books.





Thursday, March 29, 2012

Digital Marketing and PR for Books Panel Post-Script

From left, Susannah Greenberg, Lydia Hirt, Kelly Leonard, Iris Blasi.
Photo: Sandra Pike

March 29, 2012, New York, NY.  Gabe Habash of Publishers Weekly reported on the panel Digital Marketing and PR for Books: Driving Buzz and Sales organized by Susannah Greenberg of Susannah Greenberg Public Relations for the Women's National Book Association of New York City with panelists Iris Blasi of Hilsinger-Mendelson, Lydia Hirt of Penguin, and Kelly Leonard of Hachette Book Group.

http://www.publishersweekly.com/pw/by-topic/industry-news/publisher-news/article/51296-don-t-be-bot-like--how-to-blend-books-and-social-media.html

A web cast of the entire event can be viewed here:
http://ustre.am/IBA2

More choice snippets of commentary by the panelists can be gleaned from Twitter by searching for #wnbanyc.

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