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President, Susannah Greenberg Public Relations.  A book publicity firm which integrates traditional and new media tactics to get great book publicity in major media outlets such as NPR, The New York Times and USA Today. Best selling authors represented include Alan Dershowitz, Spencer Johnson, Monty Roberts, Victor Navasky, Robert Coles, Joan Wester Anderson, and Stuart Hample. Greenberg launched the campaign for April is National Poetry Month for the Academy of American Poets. Recently she helped launch a new line of teen fiction for Albert Whitman & Co. and publicized the memoir of humorous folk-singer songwriter Christine Lavin, Cold Pizza for Breakfast. Greenberg speaks at book industry events such as the Women's National Book Association and Bookexpoamerica. She is a Publicity Advisor to the Women's National Book Association of New York City, and its past president and publicity chair.  She also served as Judge for the Audies helping to select the Audio Book of The Year for 2012.

With the social media revolution, the firm's tactics now include book promotion, publicity and marketing  in new media including Facebook, Twitter, LinkedIn, Google+, Tumblr, Pinterest and more.

Prior to founding her own firm, Greenberg was employed at Simon & Schuster, M. Evans & Co., Cambridge University Press, and Pantheon Books.





Wednesday, September 19, 2012

Where Are The Women CEOs In The Book Industry?



Where are the Women CEOs in the Book Industry?

By Susannah Greenberg Susannah 

Three recent news stories and the subsequent media coverage of them have me thinking about gender equality in the workplace and more specifically in the book industry: 

Pioneering Woman Astronaut Sally Ride's passing and posthumous coming out;
 
and Anne-Marie Slaughter's article in the Atlantic Why Women Still Can't Have It All.

How far have we really come nearly 50 years after the passage of the Equal Pay Act in 1963 and Title VII of the Civil Rights Act of 1964, which banned sex discrimination at work? How far have we come from the days of Sally Ride's flight into space, the first for an American woman? How far if it still makes headlines that a woman, a pregnant woman, is made CEO in Silicon Valley? How far if it is still a matter of heated debate in the wake of the Atlantic article as to whether women can work and be mothers?   
  
My thoughts then turned to our own industry, which I am proud to be a part of, but it is not above the fray. Is there a glass ceiling in the book world? Do women in the book industry have an equal chance to rise to the top? How many women as they mature, gain experience and qualify for more senior management positions are forced to drop out, or start their own small businesses, because of the gender pay gap, the pyramid effect, or the lack of affordable childcare? Where are the women CEOs? Are women proportionately represented among the CEO ranks in an industry mostly populated by women?   
  
To be sure there are women CEOs in some key leadership roles in book publishing: Gina Centrello of Random House, Marjorie Scardino at Pearson, and Carolyn Reidy at Simon & Schuster, come to mind.
    
However, the Publishers Weekly Salary Survey of 2009, the most recent available online, shows a serious pay gap between men and women, and also that although women are the majority (85%) of the employees at the entry level, they do not hold the majority of leadership positions.
  
Publishers Weekly Salary Survey of 2009:
  • Women avg. pay: $64,600
  • Men avg. pay: $105,130
  • 85% of employees with fewer than three years of experience were women. The only area where men outnumber women is in management, where the highest paying jobs are found.
What can be done? For one thing, women in publishing must be encouraged to keep up with the digital revolution transforming the book industry, from ebooks to Internet book selling, to social media marketing. This is one reason for the panels on digital books and online book marketing which I have been organizing for the Women's National Book Association New York City Chapter since 2009, (like this one in March 2012 which was written up in Publishers Weekly) which not only provide valuable information but also hold forth the role models of women succeeding in the digital realm within our industry. For another, while progress is being made, we should not become too comfortable and complacent with women's achievements in the book industry. We need to be vigilant and to continue to demand more progress or risk losing more ground. Battles can and are still being fought for women's equality and won; like the passage of the Lilly Ledbetter Fair Pay Act of 2009.

The full moral and spiritual transformation toward justice that will allow equality in the workplace, including the book industry, equality that will benefit women, men, and families--equality for women, for gays and lesbians, for minorities, for people of different races, religions and cultures, for the disabled, for parents, for aging workers -- is slow in coming. Until then, organizations like the Women's National Book Association fulfill an important mission for women's equality, one WNBA has been fulfilling since its founding nearly 100 years ago: women helping other women succeed in this book business.
  
Of Related Interest:
CATALYST: Statistical Overview of Women in the Workplace
United States Department of Labor: Myth Busting the Pay Gap
New York Times: In Google's Inner Circle, a Falling Number of Women
Cover Story: 50 Top Women in Book Publishing. Book Business honors leading female executives who are helping to shape the industry
Book Review. The New York Times. Business Day. OFF THE SHELF. 'Good Girls' Fight to Be Journalists
The Washington Post: Marilyn Ducksworth, Former Penguin Employee, Sues Publisher for Age Discrimination

Susannah Greenberg is a past president and past publicity chair of The Women's National Book Association of New York City, and columnist for The New York Bookwoman. She is the president of a book publicity firm, Susannah Greenberg Public Relations. She can be reached atpublicity@bookbuzz.comTwitter @suegreenbergprFacebookLinkedIn or via her blog:http://bookbuzzbysgpr.blogspot.com. Susannah recently read: The Warmth of Other Suns: The Epic Story of America's Great Migration by Isabel Wilkerson. (Reviewed below by Fatima Shaik.)
Please get in touch with Susannah at publicity@bookbuzz.com with your comments on this article or if you can point to more data which shows what percentage of CEOs in the book industry are women. Continue the conversation on Twitter with hashtag: #wnbadiscuss.  

This article was originally published in the September 2012 New York Bookwoman, the newsletter of the Women's National Book Association New York City Chapter.  

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