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President, Susannah Greenberg Public Relations.  A book publicity firm which integrates traditional and new media tactics to get great book publicity in major media outlets such as NPR, The New York Times and USA Today. Best selling authors represented include Alan Dershowitz, Spencer Johnson, Monty Roberts, Victor Navasky, Robert Coles, Joan Wester Anderson, and Stuart Hample. Greenberg launched the campaign for April is National Poetry Month for the Academy of American Poets. Recently she helped launch a new line of teen fiction for Albert Whitman & Co. and publicized the memoir of humorous folk-singer songwriter Christine Lavin, Cold Pizza for Breakfast. Greenberg speaks at book industry events such as the Women's National Book Association and Bookexpoamerica. She is a Publicity Advisor to the Women's National Book Association of New York City, and its past president and publicity chair.  She also served as Judge for the Audies helping to select the Audio Book of The Year for 2012.

With the social media revolution, the firm's tactics now include book promotion, publicity and marketing  in new media including Facebook, Twitter, LinkedIn, Google+, Tumblr, Pinterest and more.

Prior to founding her own firm, Greenberg was employed at Simon & Schuster, M. Evans & Co., Cambridge University Press, and Pantheon Books.





Saturday, May 24, 2014

Book Publishing, PR, Promotion and Marketing Tactics for the Self-Published Author to Be Discussed at uPublishU at Bookexpo America in NY, NY



Susannah Greenberg




Image of Kailin Gow
Kailin Gow



Saturday May 31, 2014, New York, NY - Susannah Greenberg, President, Susannah Greenberg Public Relations, a book publicity firm, will moderate, speak and present a panel entitled Creative Content Opportunities at uPublishU, at Bookexpo America in the Javits Center in New York, NY.  uPublishU is a conference for self-published authors, those aspiring to be self-published authors, or any authors interested in maximizing the effectiveness of their book marketing, promotion and public relations.  

Bookexpo America is an annual book trade convention, the biggest of its kind in the United States. This year uPublishU at BEA has the largest exhibition floor ever featuring more than 28 exhibitors and over 40 speakers. See the full list of exhibitors and check out the session schedule packed with expert speakers: http://bit.ly/11xC06d.


 Creative Content Opportunities,  3– 3:50 p.m. Room 1E10. 


In the digital age, authors can leverage their content into new opportunities that will engage readers and build their author platform. In this panel learn about the many opportunities for authors, including: maximizing your blog, photos and more; an inside look at successful spoken word audio publishing: pricing promotions; and off the book page publicity. Presentations and Q & A. to follow.

SPEAKERS:


  • Susannah Greenberg, President, Susannah Greenberg Public Relations, a book publicity firm for authors, publishers, books and the book industry. She has launched numerous bestselling books including Who Moved My Cheese? and is past president of the Women's National Book Association in New York. Greenberg will speak and moderate. http://bookbuzz.com
  • Miral Sattar, CEO, BiblioCrunch, BiblioCrunch helps connect authors and publishers with book publishing professionals to get new books and apps to market. With an exclusive community of professionals who have worked for some of the largest publishing houses, including Simon & Schuster, Penguin, Random House, and Harper Collins, BiblioCrunch users can create the perfect publishing team for their needs. http://bibliocrunch.com
  • Steve Wilson, FastPencil, The fastest and easiest way to write, publish, & distribute your book to hundreds of retail channels. Intuitive web-based tools guide you step-by-step. Cloud‐based content management, authoring & publishing technology with embedded social & mobile functionality. http://www.fastpencil.com
  • Kailin Gow, Bestselling and Award-winning Author of over 100 Young Adult Books, including the Frost Series, Pulse Vampire Series, Saving You Saving Me, More http://kailingow.com







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