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President, Susannah Greenberg Public Relations.  A book publicity firm which integrates traditional and new media tactics to get great book publicity in major media outlets such as NPR, The New York Times and USA Today. Best selling authors represented include Alan Dershowitz, Spencer Johnson, Monty Roberts, Victor Navasky, Robert Coles, Joan Wester Anderson, and Stuart Hample. Greenberg launched the campaign for April is National Poetry Month for the Academy of American Poets. Recently she helped launch a new line of teen fiction for Albert Whitman & Co. and publicized the memoir of humorous folk-singer songwriter Christine Lavin, Cold Pizza for Breakfast. Greenberg speaks at book industry events such as the Women's National Book Association and Bookexpoamerica. She is a Publicity Advisor to the Women's National Book Association of New York City, and its past president and publicity chair.  She also served as Judge for the Audies helping to select the Audio Book of The Year for 2012.

With the social media revolution, the firm's tactics now include book promotion, publicity and marketing  in new media including Facebook, Twitter, LinkedIn, Google+, Tumblr, Pinterest and more.

Prior to founding her own firm, Greenberg was employed at Simon & Schuster, M. Evans & Co., Cambridge University Press, and Pantheon Books.





Tuesday, May 27, 2014

Bookexpo America 2014 Editors' Buzz Young Adult Books - Author Stage. Meet the Authors.


AT BOOKEXPO AMERICA 2014 
The Largest Book Publishing Show in the United States

The BEA Editors' Buzz Young Adult Books – Author Stage

Meet BEA Editors’ Buzz Picks Young Adult Books Authors 2014. 


Friday, May 30, 2014. 10:00 - 10:30 am. Uptown Stage Booth #1376. The Javits Center, New York, NY.






Presenter: Susannah Greenberg, Susannah Greenberg Public Relations, a book pr firm, Greenberg helped launch Albert Whitman Teen and worked with YA authors Liz Zindel and Carol Lynch Williams.


Product Details

Amy Ewing, The Jewel, HarperTeen
Margaret Atwood’s The Handmaid’s Tale meets New York Times bestselling author Kiera Cass’s The Selection in The Jewel, Amy Ewing’s enchanting yet unsettling YA debut, the first in a trilogy. Welcome to the Jewel, where the only thing more important than opulence…is offspring.  Here, class rules. And if you weren’t born into the royalty, you were raised to serve the royals.

Ryan Graudin, The Walled City, Little, Brown Books for Young Readers
There are three rules in the Walled City: Run fast. Trust no one. Always carry your knife. Right now, my life depends completely on the first. Run, run, run.

Jin, Mei Yee, and Dai all live in the Walled City, a lawless labyrinth run by crime lords and overrun by street gangs. Teens there traffic drugs or work in brothels--or, like Jin, hide under the radar. But when Dai offers Jin a chance to find her lost sister, Mei Yee, she begins a breathtaking race against the clock to escape the Walled City itself.



Image of Frank Portman

Frank Portman, King Dork Approximately, Delacorte Press
From Frank Portman (aka Dr. Frank) of the band the Mr. T Experience (MTX) comes the long-awaited sequel to the beloved cult classic King Dork, of which John Green, author of The Fault in Our Stars, said, “Basically, if you are a human being with even a vague grasp of the English language, King Dork will rock your world.”  Aside from the stitches and the head wound, Tom Henderson is the same old King Dork. He’s still trying to work out who to blame for the new scar on his forehead, the memory loss, and his father’s mysterious death. But illicit female hospital visitations, The Catcher in the Rye, and the Hillmont High sex-pocalypse have made him a semi-new man.
Amazon's Robin Talley Page
Robin Talley, Lies We Tell Ourselves, Harlequin Teen
In 1959 Virginia, the lives of two girls on opposite sides of the battle for civil rights will be changed forever. Boldly realistic and emotionally compelling, Lies We Tell Ourselves is a brave and stunning novel about the finding truth amidst the lies, and finding your voice even when others are determined to silence it.

Image of Cynthia Weil

Cynthia Weil, I’m Glad I Did, Soho Teen
Mad Men fans will love I’m Glad I Did’s lush 60s setting. the fashion, the intrigue and most importantly the rock n roll. This debut YA novel is filled with juicy autobiographical detail ripped right from the life of legendary songwriter Cynthia Weil, who has also written several news songs for the book, including a title track called I’m Glad I Did.  Cynthia drew on her real experience being a young woman in the Brill Building to write the book. She and her husband Barry Mann wrote “You’ve Lost That Lovin’ Feeling,” which was the most-performed song of the 20th century (and the foundation for possibly the best scene in Top Gun)!.   They also wrote “On Broadway”—and are on Broadway, as characters in Beautiful: The Carole King Musical (nominated for 7 Tonys!)

The authors will will discuss what excites them most about their books and what they hope readers will take away from their books. If time permits, there will be a q&a as well.

Saturday, May 24, 2014

Book Publishing, PR, Promotion and Marketing Tactics for the Self-Published Author to Be Discussed at uPublishU at Bookexpo America in NY, NY



Susannah Greenberg




Image of Kailin Gow
Kailin Gow



Saturday May 31, 2014, New York, NY - Susannah Greenberg, President, Susannah Greenberg Public Relations, a book publicity firm, will moderate, speak and present a panel entitled Creative Content Opportunities at uPublishU, at Bookexpo America in the Javits Center in New York, NY.  uPublishU is a conference for self-published authors, those aspiring to be self-published authors, or any authors interested in maximizing the effectiveness of their book marketing, promotion and public relations.  

Bookexpo America is an annual book trade convention, the biggest of its kind in the United States. This year uPublishU at BEA has the largest exhibition floor ever featuring more than 28 exhibitors and over 40 speakers. See the full list of exhibitors and check out the session schedule packed with expert speakers: http://bit.ly/11xC06d.


 Creative Content Opportunities,  3– 3:50 p.m. Room 1E10. 


In the digital age, authors can leverage their content into new opportunities that will engage readers and build their author platform. In this panel learn about the many opportunities for authors, including: maximizing your blog, photos and more; an inside look at successful spoken word audio publishing: pricing promotions; and off the book page publicity. Presentations and Q & A. to follow.

SPEAKERS:


  • Susannah Greenberg, President, Susannah Greenberg Public Relations, a book publicity firm for authors, publishers, books and the book industry. She has launched numerous bestselling books including Who Moved My Cheese? and is past president of the Women's National Book Association in New York. Greenberg will speak and moderate. http://bookbuzz.com
  • Miral Sattar, CEO, BiblioCrunch, BiblioCrunch helps connect authors and publishers with book publishing professionals to get new books and apps to market. With an exclusive community of professionals who have worked for some of the largest publishing houses, including Simon & Schuster, Penguin, Random House, and Harper Collins, BiblioCrunch users can create the perfect publishing team for their needs. http://bibliocrunch.com
  • Steve Wilson, FastPencil, The fastest and easiest way to write, publish, & distribute your book to hundreds of retail channels. Intuitive web-based tools guide you step-by-step. Cloud‐based content management, authoring & publishing technology with embedded social & mobile functionality. http://www.fastpencil.com
  • Kailin Gow, Bestselling and Award-winning Author of over 100 Young Adult Books, including the Frost Series, Pulse Vampire Series, Saving You Saving Me, More http://kailingow.com







Tuesday, May 20, 2014

BookExpo America 2014 - Meet BEA Buzz Picks Young Adult Authors

BookExpo America 2014 Session Details - Meet BEA Young Adult Authors 2014



Meet BEA Buzz Picks Young Adult Authors 2014. Friday, May 30, 2014. 10:00 - 10:30 am. Uptown Stage Booth #1376. 


Presenter: Susannah Greenberg, President, Susannah Greenberg Public Relations


Speakers/Authors: 

Image of Frank Portman
Frank Portman, King Dork Approximately, Delacorte Press
Image of Cynthia Weil
Cynthia Weil, I'm Glad I Did, Soho Teen
















Ryan Graudin, The Walled City, Little, Brown Books for Young Readers
Image of Robin Talley
Robin Talley, Lies We Tell Ourselves, Harlequin Teen



Amy Ewing, The Jewel, HarperTeen


#BEA14 #YA #YAlit #books #authors #publishing#bookexpoamerica 

Register for the show now. It's not too late! In NYC at the Javits Center May 28-31.



http://www.bookexpoamerica.com/Home/




Thursday, May 1, 2014

Book Publicist Susannah Greenberg to Speak at Bookexpo America 2014




May 1, 2014, New York, NY - 


Susannah Greenberg of Susannah Greenberg Public Relations, a book publicity firm, will moderate and speak on two panels at Bookexpo America 2014


Bookexpo America, or BEA, is the biggest book show in the United States. It will be held at the Javits Center in New York City from May 28-31, 2014.

Greenberg will moderate a panel of young adult book authors whose forthcoming books have been selected for the BEA Editors' Buzz Young Adult Books, a selection of breakout titles for Fall 2014 and early 2015. She also served on the committee to  select these books.  


The BEA Editors' Buzz Young Adult Books – Author Stage will take place on Friday, May 30, 2014, 10:00 – 10:30 am, Uptown Stage, featuring these books and authors: The Jewel by Amy Ewing (Harper Teen); Lies We Tell Ourselves by Robin Talley (Harlequin Teen); The Walled City by Ryan Graudin (Little, Brown Books for Young Readers); I’m Glad I Did by Cynthia Weil (Soho Teen); and King Dork Approximately by Frank Portman (Delacorte Press).



At uPublishU, a segment of BEA which focuses on self-publishing, Ms. Greenberg will moderate and speak on the topic of Creative Content Opportunities with:




The event will take place in Room: 1E10, Saturday May 31, 2014, 3:00 -3:50 pm.





Further information:

www.bookexpoamerica.com

www.bookbuzz.com




BEA Editors' Buzz YA Books – Author Stage

Friday, May 30
10:00 – 10:30 am
Uptown Stage
The Jewel by Amy Ewing
Publisher: Harper Teen
Publication Date: 9/2/14
Lies We Tell Ourselves by Robin Talley
Publisher: Harlequin Teen
Publication Date: 9/30/14
The Walled City by Ryan Graudin
Publisher: Little, Brown Books for Young Readers
Publication Date: 11/4/14
I’m Glad I Did by Cynthia Weil
Publisher: Soho Teen
Publication Date: 1/27/15
King Dork Approximately by Frank Portman
Publisher: Delacorte Press
Publication Date: 9/9/14


Creative Content Opportunities

uPublishU at BEA