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President, Susannah Greenberg Public Relations.  A book publicity firm which integrates traditional and new media tactics to get great book publicity in major media outlets such as NPR, The New York Times and USA Today. Best selling authors represented include Alan Dershowitz, Spencer Johnson, Monty Roberts, Victor Navasky, Robert Coles, Joan Wester Anderson, and Stuart Hample. Greenberg launched the campaign for April is National Poetry Month for the Academy of American Poets. Recently she helped launch a new line of teen fiction for Albert Whitman & Co. and publicized the memoir of humorous folk-singer songwriter Christine Lavin, Cold Pizza for Breakfast. Greenberg speaks at book industry events such as the Women's National Book Association and Bookexpoamerica. She is a Publicity Advisor to the Women's National Book Association of New York City, and its past president and publicity chair.  She also served as Judge for the Audies helping to select the Audio Book of The Year for 2012.

With the social media revolution, the firm's tactics now include book promotion, publicity and marketing  in new media including Facebook, Twitter, LinkedIn, Google+, Tumblr, Pinterest and more.

Prior to founding her own firm, Greenberg was employed at Simon & Schuster, M. Evans & Co., Cambridge University Press, and Pantheon Books.





Friday, June 8, 2012

BookExpo America 2012: Beyond The Hunger Games: YA Book Marketing and Public Relations Strategies

BookExpo America 2012: 

Beyond The Hunger Games: Young Adult Book Marketing and Public Relations Strategies


Tuesday, June 5, 2012, Javits Center, NY, NY.  The panel I organized and moderated at BookExpo America 2012 on Tuesday morning was standing room only and the panelists were outstanding!

Photo by Publishers Weekly 
Panelists were (left to right):

Becky Anderson, Anderson's Bookshops;
www.andersonsbookshop.com

Derry Wilkens, Sourcebooks;
www.sourcebooks.com

Michelle Renaud, Harlequin;
www.harlequin.com

Michelle F. Bayuk, Albert Whitman.
www.albertwhitman.com



Back row, standing:
Susannah Greenberg, Susannah Greenberg Public Relations, moderated and organized.
http://bookbuzz.com

My own report on this panel to come.

Publishers Weekly covered it:
http://www.publishersweekly.com/pw/by-topic/industry-news/bea/article/52455-bea-2012-ya-marketing-digital-vs-physical-.html

In GalleyCat! (June 11, 2012):
http://www.mediabistro.com/galleycat/5-ya-marketing-tips-from-publishing-professionals_b52745

My photos of the Sourcebooks exhibition booth on the floor of BookExpo America:










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