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President, Susannah Greenberg Public Relations.  A book publicity firm which integrates traditional and new media tactics to get great book publicity in major media outlets such as NPR, The New York Times and USA Today. Best selling authors represented include Alan Dershowitz, Spencer Johnson, Monty Roberts, Victor Navasky, Robert Coles, Joan Wester Anderson, and Stuart Hample. Greenberg launched the campaign for April is National Poetry Month for the Academy of American Poets. Recently she helped launch a new line of teen fiction for Albert Whitman & Co. and publicized the memoir of humorous folk-singer songwriter Christine Lavin, Cold Pizza for Breakfast. Greenberg speaks at book industry events such as the Women's National Book Association and Bookexpoamerica. She is a Publicity Advisor to the Women's National Book Association of New York City, and its past president and publicity chair.  She also served as Judge for the Audies helping to select the Audio Book of The Year for 2012.

With the social media revolution, the firm's tactics now include book promotion, publicity and marketing  in new media including Facebook, Twitter, LinkedIn, Google+, Tumblr, Pinterest and more.

Prior to founding her own firm, Greenberg was employed at Simon & Schuster, M. Evans & Co., Cambridge University Press, and Pantheon Books.

Monday, June 4, 2012

BookExpo America Panel on Tuesday, June 5 at 11 AM: Beyond the Hunger Games: Young Adult Book PR & Marketing

Beyond The Hunger Games: 

Young Adult Book Marketing & Public Relations Strategies

A BookExpo America Educational Panel

11 AM - 11:50 AM
Date: Tuesday, June 5, 201211:00 am - 11:50 am
Location: 1E09
Javits Center, New York, NY

Young Adult books are a huge growth category in the book industry.  Hear from experts in the field about the burgeoning of YA book publishing and successful tactics for reaching the YA demographic.  

A generous amount of time will be allotted to interactive discussion amongst the panelists and with the audience. Please bring question.

The distinguished panelists are:

Becky Anderson, Owner, Anderson's Bookshop, http://www.andersonsbookshop.com/ 
Michelle F. Bayuk, Director of Marketing, Albert Whitman & Company, http://www.albertwhitman.com/content.cfm/teen
Michelle Renaud, Senior Manager, Public Relations, Harlequin Enterprises Limited, http://www.harlequin.com/ 
Derry Wilkens,  Publicity Manager, Children’s & YA, Sourcebooks, http://www.sourcebooks.com/

Susannah Greenberg of Susannah Greenberg Public Relations is moderator and organizer. Susannah helped launch the Albert Whitman Teen line of books in 2011 making media placements in the Wall Street Journal and on NPR. 

She publicized the indie press Middle Grade book Saltwater Taffy by Eric DelaBarre, getting him placements on NPR, in Scholastic Teacher magazine, and Wired Magazine's Geek Dads column. DelaBarre's book recently won the Silver Nautilus Book Award. http://www.whatagreatbook.com/

Greenberg represented the debut YA paranormal novel, The Veil by Cory Putman Oakes getting her dozens of book blogger reviews including one in The Pioneering Woman blog which has over 500,000 visitors per month.  http://www.corypoakes.com/

Greenberg was a featured guest on the subject of YA book pr in an online Twitter chat with hundreds of YA writers and readers on YAlitchat,  a membership organization for those interested in fostering the advancement of young adult literature worldwide. It hosts a weekly live chat on Twitter and  has over 2500 members worldwide who are readers and writers of YA literature.  http://yalitchat.wordpress.com/

More about Susannah Greenberg Public Relations here:

I will blog about the panel afterwards here in this blog.  

1 comment:

  1. I love The Hunger Games. It is really interesting to read this, because I can get a better understanding of this. I can't wait to read more.