Beyond The Hunger Games:
Young Adult Book Marketing & Public Relations Strategies
A BookExpo America Educational Panel
Date: Tuesday, June 5, 201211:00 am - 11:50 am
Javits Center, New York, NY
Young Adult books are a huge growth category in the book industry. Hear from experts in the field about the burgeoning of YA book publishing and successful tactics for reaching the YA demographic.
A generous amount of time will be allotted to interactive discussion amongst the panelists and with the audience. Please bring question.
The distinguished panelists are:
• Becky Anderson, Owner, Anderson's Bookshop, http://www.andersonsbookshop.com/
• Michelle F. Bayuk, Director of Marketing, Albert Whitman & Company, http://www.albertwhitman.com/content.cfm/teen
• Michelle Renaud, Senior Manager, Public Relations, Harlequin Enterprises Limited, http://www.harlequin.com/
• Derry Wilkens, Publicity Manager, Children’s & YA, Sourcebooks, http://www.sourcebooks.com/
Susannah Greenberg of Susannah Greenberg Public Relations is moderator and organizer. Susannah helped launch the Albert Whitman Teen line of books in 2011 making media placements in the Wall Street Journal and on NPR.
She publicized the indie press Middle Grade book Saltwater Taffy by Eric DelaBarre, getting him placements on NPR, in Scholastic Teacher magazine, and Wired Magazine's Geek Dads column. DelaBarre's book recently won the Silver Nautilus Book Award. http://www.whatagreatbook.com/
Greenberg represented the debut YA paranormal novel, The Veil by Cory Putman Oakes getting her dozens of book blogger reviews including one in The Pioneering Woman blog which has over 500,000 visitors per month. http://www.corypoakes.com/
Greenberg was a featured guest on the subject of YA book pr in an online Twitter chat with hundreds of YA writers and readers on YAlitchat, a membership organization for those interested in fostering the advancement of young adult literature worldwide. It hosts a weekly live chat on Twitter and has over 2500 members worldwide who are readers and writers of YA literature. http://yalitchat.wordpress.com/
More about Susannah Greenberg Public Relations here:
I will blog about the panel afterwards here in this blog.