About Me

My photo

President, Susannah Greenberg Public Relations.  A book publicity firm which integrates traditional and new media tactics to get great book publicity in major media outlets such as NPR, The New York Times and USA Today. Best selling authors represented include Alan Dershowitz, Spencer Johnson, Monty Roberts, Victor Navasky, Robert Coles, Joan Wester Anderson, and Stuart Hample. Greenberg launched the campaign for April is National Poetry Month for the Academy of American Poets. Recently she helped launch a new line of teen fiction for Albert Whitman & Co. and publicized the memoir of humorous folk-singer songwriter Christine Lavin, Cold Pizza for Breakfast. Greenberg speaks at book industry events such as the Women's National Book Association and Bookexpoamerica. She is a Publicity Advisor to the Women's National Book Association of New York City, and its past president and publicity chair.  She also served as Judge for the Audies helping to select the Audio Book of The Year for 2012.

With the social media revolution, the firm's tactics now include book promotion, publicity and marketing  in new media including Facebook, Twitter, LinkedIn, Google+, Tumblr, Pinterest and more.

Prior to founding her own firm, Greenberg was employed at Simon & Schuster, M. Evans & Co., Cambridge University Press, and Pantheon Books.





Thursday, March 29, 2012

Digital Marketing and PR for Books Panel Post-Script

From left, Susannah Greenberg, Lydia Hirt, Kelly Leonard, Iris Blasi.
Photo: Sandra Pike

March 29, 2012, New York, NY.  Gabe Habash of Publishers Weekly reported on the panel Digital Marketing and PR for Books: Driving Buzz and Sales organized by Susannah Greenberg of Susannah Greenberg Public Relations for the Women's National Book Association of New York City with panelists Iris Blasi of Hilsinger-Mendelson, Lydia Hirt of Penguin, and Kelly Leonard of Hachette Book Group.

http://www.publishersweekly.com/pw/by-topic/industry-news/publisher-news/article/51296-don-t-be-bot-like--how-to-blend-books-and-social-media.html

A web cast of the entire event can be viewed here:
http://ustre.am/IBA2

More choice snippets of commentary by the panelists can be gleaned from Twitter by searching for #wnbanyc.

Friday, March 23, 2012

Goodreads' Community Manager to Be Interviewed on Book Buzz with Susannah Greenberg

Patrick Brown


Wednesay, March 28, 2012 at 2:00PMEDT the Blog Talk Radio show Book Buzz with Susannah Greenberg of  Susannah Greenberg Public Relations, a book publicity firm, interviews Patrick Brown, the Community Manager and Author Program Manager at Goodreads.


Goodreads is the world's largest site for readers and book recommendations. At Goodreads, Brown is responsible for running the Author Program, which features more than 35,000 authors, as well as growing the Goodreads community. 


Goodreads.com
Before coming to Goodreads, Patrick was an independent bookseller, working at Book Soup and Vroman's Bookstore. He has spoken about books, publishing, and online marketing at BookNet Canada, the 140 Characters Conference, and the Los Angeles Times Festival of Books. 


Goodreads has 7.3 million members, more than 100 million page views and 15 million unique visitors a month. It is a US Top 150 site, the 10th largest social networking site and growing. 


Brown will speak on an educational panel for self-published authors at the largest book trade convention in the US, Bookexpoamerica, in June  2012, along with Susannah Greenberg and Jim Milliot of Publishers Weekly Selects. Read more about the panel here


Learn more about Goodreads when you hear this show.

Monday, March 5, 2012

Panel Event 'Digital Marketing & PR in Book Publishing'

www.wnba-nyc.org


The Women's National Book Association

 of New York City 


to Present Educational Panel Event:


Digital Marketing and PR

in Book Publishing:



Driving Buzz and Sales

Thursday, March 29, 2012 at 12:30 PM EDT.
Check-in at 12:15 PM.  
Hachette Atrium, 237 Park Avenue, 13th Floor.  Enter @ Lexington between 45th and 46th Streets.
This event is free, but advance registration is required by March 28. Only those who register in advance will be admitted.

With Panelists:
Kelly Leonard - VP, Executive Director Web Strategies,
Hachette Book Group
Iris Blasi - Digital Media Manager, Hilsinger Mendelson East
Lydia Hirt - Marketing Manager, G.P. Putnam's Sons/Riverhead
Moderated by Susannah Greenberg, WNBA-NYC's Publicity Chair, and President of Susannah Greenberg Public Relations.
There will be a dynamic discussion with the audience, so please bring questions or send your questions in advance to Susannah at publicity@bookbuzz.com.

Can't get there in person? Watch live streaming online at:
http://ustre.am/IBA2


No registration is necessary to watch live streaming online.