Tuesday, May 29, 2018

BookExpo 2018: Connecting Children's Books with Kids - Slide Show Preview

BookExpo 2018 Panel to Focus on: 

Connecting Children's Books With Kids:
Community, Education, Awareness,
Bookselling, Marketing, and Public Relations

Thursday, May 31. 3:30 - 4:15. Room 1E10. Javits Center, New York, NY

Organized and moderated by Susannah Greenberg, Susannah Greenberg Public Relations. 

Panelists: Michelle F. Bayuk, Children's Book Marketing Consultant; Yvonne Brooks, McNally Jackson Books, New York, NY; Kristin Freda, Bank Street College of Education; Sean Qualls, award-winning author and illustrator; and Lara Starr, Chronicle Books, Chronicle Kids.

Slide Show Preview:


Susannah Greenberg, Susannah Greenberg Public Relations,

(646) 801-7477


Friday, May 18, 2018

BookExpo 2018 Panel to Focus on Children's Books: Featuring Experts in Marketing, Public Relations, Bookselling, Library Services and Award-Winning Author Illustrator Sean Qualls

Contact: Susannah Greenberg, Public Relations, (646) 801-7477, publicity@bookbuzz.com

Educational Programming Highlight:
Panel to Focus on Children’s Books

Thursday May 31,2018, 3:30-4:15, 1E10
Javits Center, NY, NY

(Book Buzz News - May 31, 2018, NY, NY) Susannah Greenberg of Susannah Greenberg Public Relations  has organized and will be presenting an educational panel on children's books on how to connect books and kids. The panel will take place at BookExpo at the Javits Center in New York, NY on May 31, 2018. It will feature speakers from various aspects of the field including marketing, public relations, bookselling, library services, and an award-winning author and illustrator.  Panelists will include: Michelle Bayuk, Yvonne Brooks, Kristin Freda, Sean Qualls, and Lara Starr.

Panelists will discuss the importance of connecting kids and books, and how to create community and nurture readers. Topics will include: challenges, opportunities, trends and tactics - everything from special events, author appearances, awards, and activities, such as story time and game nights; to engaging via social media marketing and public relations.  The discussion will be followed by a question and answer period.


Michelle Bayuk, Children’s Books Marketing & Publicity.  Michelle Bayuk is a  marketing and publicity consultant for authors, illustrators, and publishers of children’s trade books. She works with authors, illustrators, and in-house marketing and editorial contacts to create and execute marketing and publicity plans for new and backlist titles.  Formerly, she was Associate Director, Children's Book Marketing, Publicity and Social Media, The Quarto Group; Associate Director, of Sales and Marketing, Egmont USA; and Director of Marketing, Albert Whitman & Company.

Yvonne Brooks, McNally Jackson Books.Yvonne Brooks is an author, photographer, community advocate, Children’s Events Manager and Archivist at McNally Jackson Books whose work has appeared in international publications such as Madame Figaro, Condé Nast, CBS, Vogue Brazil, Publishers Weekly and more. At McNally Jackson, Yvonne’s innovative programming features opportunities for emerging and established authors and illustrators to interact directly with children and adults, facilitating dialogues that resonate through the years.


Kristin Freda, Director of Library Services,  Bank Street College of Education. Kristin Freda is the Director of Library Services, Bank Street College of Education in New York City. She holds a Masters of Library Science (MLS) from Simmons College.  As director, Kristin oversees the work of the Center for Children’s Literature, home of BookFest, The Children’s Book Committee, The Irma Black Award and Cook Prize, and the Bank Street Writers Lab.

When not immersed in children’s literature activities at Bank Street, Kristin works on the open access digital repository for the research, publications, and creative works of the Bank Street community, and she hosts book talks and informal gatherings called Library Salons. More generally, Kristin spends her days working to keep her staff and patrons happy.

Sean Qualls is an artist, illustrator and author of children’s books who lives and works in Brooklyn, NY. His titles include the Coretta Scott-King Illustration Honor book Before John Was A Jazz Giant, The Schneider Family Award winning Emmanuel’s Dream and co-illustrated with his wife, Selina Alko, The Case For Loving , Why Am I Me? and Grandad Mandela (Grandad Mandela Hardcover – Illustrated, June 28, 2018. by Ambassador Zindzi Mandela (Author), Zazi and Ziwelene Mandela (Author), Sean Qualls (Illustrator). Frances Lincoln Children's Books / Quarto; Illustrated edition.)

Lara Starr, Senior Publicist for Children’s Books at Chronicle Books, Radio Producer at KGO-Am 810 San Francisco and writer of books about cookies and Star Wars. Books she’s worked on have been covered in almost every major media outlet, including the New York Times, Washington Post, Time and NPR. She’s collaborated on hundreds of author events, from bookstore readings to school visits to large-scale art projects at the Guggenheim Museum, to local and regional festivals and conferences. She executed publicity campaigns for the New York Times bestsellers Goodnight, Goodnight, Construction Site, Press Here, They All Saw a Cat, A Day in the life of Marlon Bundo and the Ivy & Bean series.

Moderator/Organizer: Susannah Greenberg is president of Susannah Greenberg Public Relations, a book publicity firm representing authors, publishers and book industry organizations. In children’s books, Greenberg has represented Roxie Munro, Pat Mora, KidLitTV, Albert Whitman & Company, the Pannell Awards for bookstores, What on Earth Books, and currently, an historical YA novel about a traveling theater troupe in the 1500s, I Was Cleopatra by Dennis Abrams.  Media placements by her firm have included Time for Kids, Scholastic Storyworks, Scholastic Teacher, School Library Journal, Publishers Weekly, the Wall Street Journal, and NPR. Other recent clients include Skyhorse Publishing, and hoopla (a digital media service for libraries). She is a past president of the Women’s National Book Association - NYC and currently a Women’s Media Group board member.

For further information, contact: Susannah Greenberg, Public Relations, (646) 801-7477, publicity@bookbuzz.com