Panel on Authors and Social Media to Take Place at BookExpo America

Book Publicist Susannah Greenberg to Moderate and Speak at Panel on Authors and Social Media; At uPublishU at BookExpo America

With Denise Alicea, Daniel Langston and Dorri Olds

New York, NY, May 30, 2015, Javits Center -- Susannah Greenberg of Susannah Greenberg Public Relations, an independent book publicity firm, which has publicized numerous best selling books including the perennial business book bestseller Who Moved My Cheese?, will moderate and speak at a panel entitled "Connecting to Readers With Social Media" with Denise Alicea - book blogger and professional freelancer; Daniel Langston Co-Founder and Chief Sales Officer of BookGrabbr; and Dorri Olds, award-winning writer, web designer and social media consultant.

The panel is part of the uPublishU Conference at BookExpo America also known as BEA. uPublishU is a conference on self-publishing for authors. BookExpo America is the largest book trade show in North America, running from May 27-30 at the Javits Center in New York, NY. 

Denise Alicea is an award-winning author of YA and Romance, and a member of Romance Writers of America, Denise has won two awards for her short stories.

Bookgrabbr is a new web-based marketing firm with proprietary social media tools which will generate and drive new readers to authors and publishers. It launches in May 2015 at BookExpo America.

Dorri Olds is an award-winning freelance writer whose work has appeared in book anthologies, and numerous publications including The New York Times. She writes about her obsessions: Movies, A-list celebrities and dogs. Olds is also a web designer and social media consultant with marketing and branding expertise. She has close to half a million views on her YouTube channel, 34.5K followers on Twitter and 5,000 likes and friends on her Facebook pages.


CLICK to read the entire list of speakers at uPublishU at BEA



PANEL DESCRIPTION:

Connecting to Readers—With Social Media

Tools & Marketing Mania
DAY & DATE: Saturday, May 30, 2015

PLACE: Javits Center, NY, NY

Time 1:30pm-2:20pm
Room 1E08
So many readers…so little time to make the right connection!! For authors, with busy schedules, and always working on the next book, it is important to find ways to connect with your loyal readers and engage with new readers. Join this panel of industry professionals as they share opportunities and tools that will help you stay productive and reach readers. Learn how to use Hootsuite to connect your readers all while making your writing life easier. Get insight into new ways to find and share content that can raise awareness about your book and engage in direct promotion. Learn how to schedule posts, manage your writing announcements, monitor your mentions, and engage your readers. Get insight on specific steps authors can (and should) take to expand their profile, their brand, and their platform with unique social sharing strategies.

Moderator:
Susannah Greenberg, President, Susannah Greenberg Public Relations
Speakers:
Denise Alicea, Book Blogger and Professional Freelancer
Daniel Langston, Co-founder and the Chief Sales Officer for BookGrabbr
Dorri Olds, Award-winning Writer and Webmaster

Register here for uPublishU at BEA.

uPublishU at BEA: Learn from industry experts all about the tools and technology to self-publish a print book or an ebook. Meet with a selection of the industry's most respected self-publishing service providers who offer services to aspiring authors or those looking to package their content in book form.

Learn more about uPublishU at BEA.

Book Publishing, PR, Promotion and Marketing Tactics for the Self-Published Author to Be Discussed at uPublishU at Bookexpo America in NY, NY

Susannah Greenberg

Kailin Gow

Saturday May 31, 2014, New York, NY - Susannah Greenberg, President, Susannah Greenberg Public Relations, a book publicity firm, will moderate, speak and present a panel entitled Creative Content Opportunities at uPublishU, at Bookexpo America in the Javits Center in New York, NY.  uPublishU is a conference for self-published authors, those aspiring to be self-published authors, or any authors interested in maximizing the effectiveness of their book marketing, promotion and public relations.  

Bookexpo America is an annual book trade convention, the biggest of its kind in the United States. This year uPublishU at BEA has the largest exhibition floor ever featuring more than 28 exhibitors and over 40 speakers. See the full list of exhibitors and check out the session schedule packed with expert speakers: http://bit.ly/11xC06d.

 Creative Content Opportunities,  3– 3:50 p.m. Room 1E10. 

In the digital age, authors can leverage their content into new opportunities that will engage readers and build their author platform. In this panel learn about the many opportunities for authors, including: maximizing your blog, photos and more; an inside look at successful spoken word audio publishing: pricing promotions; and off the book page publicity. Presentations and Q & A. to follow.

SPEAKERS:

• Susannah Greenberg, President, Susannah Greenberg Public Relations, a book publicity firm for authors, publishers, books and the book industry. She has launched numerous bestselling books including Who Moved My Cheese? and is past president of the Women's National Book Association in New York. Greenberg will speak and moderate. http://bookbuzz.com

• Miral Sattar, CEO, BiblioCrunch, BiblioCrunch helps connect authors and publishers with book publishing professionals to get new books and apps to market. With an exclusive community of professionals who have worked for some of the largest publishing houses, including Simon & Schuster, Penguin, Random House, and Harper Collins, BiblioCrunch users can create the perfect publishing team for their needs. http://bibliocrunch.com
• Steve Wilson, FastPencil, The fastest and easiest way to write, publish, & distribute your book to hundreds of retail channels. Intuitive web-based tools guide you step-by-step. Cloud‐based content management, authoring & publishing technology with embedded social & mobile functionality. http://www.fastpencil.com

• Kailin Gow, Bestselling and Award-winning Author of over 100 Young Adult Books, including the Frost Series, Pulse Vampire Series, Saving You Saving Me, More http://kailingow.com

uPubU Program Guide http://t.co/FnLn7N6O7p via @publisherswkly#BEA14 #upublishU #seflpublishing #publishing #authors #books#ebooks

Book Publicist Susannah Greenberg to Speak at Bookexpo America 2014

May 1, 2014, New York, NY - 

Susannah Greenberg of Susannah Greenberg Public Relations, a book publicity firm, will moderate and speak on two panels at Bookexpo America 2014. 

Bookexpo America, or BEA, is the biggest book show in the United States. It will be held at the Javits Center in New York City from May 28-31, 2014.

Greenberg will moderate a panel of young adult book authors whose forthcoming books have been selected for the BEA Editors' Buzz Young Adult Books, a selection of breakout titles for Fall 2014 and early 2015. She also served on the committee to  select these books.  

The BEA Editors' Buzz Young Adult Books – Author Stage will take place on Friday, May 30, 2014, 10:00 – 10:30 am, Uptown Stage, featuring these books and authors: The Jewel by Amy Ewing (Harper Teen); Lies We Tell Ourselves by Robin Talley (Harlequin Teen); The Walled City by Ryan Graudin (Little, Brown Books for Young Readers); I’m Glad I Did by Cynthia Weil (Soho Teen); and King Dork Approximately by Frank Portman (Delacorte Press).

At uPublishU, a segment of BEA which focuses on self-publishing, Ms. Greenberg will moderate and speak on the topic of Creative Content Opportunities with:

• Steve Wilson, President of FastPencil
• Miral Sattar, CEO of BiblioCrunch, 
• and bestselling author Kailin Gow. 

The event will take place in Room: 1E10, Saturday May 31, 2014, 3:00 -3:50 pm.

Further information:

www.bookexpoamerica.com

www.bookbuzz.com

BEA Editors' Buzz YA Books – Author Stage

Friday, May 30
10:00 – 10:30 am
Uptown Stage

The Jewel by Amy Ewing
Publisher: Harper Teen
Publication Date: 9/2/14

Lies We Tell Ourselves by Robin Talley
Publisher: Harlequin Teen
Publication Date: 9/30/14

The Walled City by Ryan Graudin
Publisher: Little, Brown Books for Young Readers
Publication Date: 11/4/14

I’m Glad I Did by Cynthia Weil
Publisher: Soho Teen
Publication Date: 1/27/15

King Dork Approximately by Frank Portman
Publisher: Delacorte Press
Publication Date: 9/9/14

Creative Content Opportunities

uPublishU at BEA

Saturday, May 31

3:00 - 3:50 pm

Room: 1E10

Speakers: 

Susannah Greenberg, President, Susannah Greenberg Public Relations

Miral Sattar, CEO of BiblioCrunch

Kailin Gow, Bestselling Author

Steve Wilson, President, FastPencil

CONTACT: Susannah Greenberg, publicity@bookbuzz.com

Book PR 1-2-3: Think Like a Journalist Presentation at Bookexpo America 2013

Book PR 1-2-3: Think Like a Journalist
Presentation at Bookexpo America 2013
Javits Center, NY, NY

Book PR Presentation from Susannah Greenberg

Book PR 1-2-3 at uPublishU at BEA

CONTACT: Susannah Greenberg, Public Relations, 646-801-7477, publicity@bookbuzz.com

In 2013, uPublishU is entering its second year as part of Bookexpoamerica, North America's largest gathering of book trade professionals.  uPublishU is targeted at self-published authors. It will feature over 40 speakers and 14 sessions, including a keynote by author and speaker Guy Kawasaki; Robert Gottlieb, founder and CEO of the Trident Media Group; and  #1 New York Times bestselling author Barbara Freethy. Bookexpoamerica takes place at the Javits Center, NY, NY, May 29 - June 1, 2013.

Book Publicity For the Self-Published Author Will Be Panel Topic at uPublishU Conference

at Bookexpoamerica

Panel Title: 

Book PR 1-2-3: Think Like a Journalist!

June 1, 2013, Javits Center, New York, NY
1:30 pm – 2:20 pm, Room: 1E07. 
REGISTRATION 

Susannah Greenberg

Organizer and Moderator: 

Susannah Greenberg, Susannah Greenberg Public Relations

SPEAKERS:

Jeff O'Neal, Editor-in-Chief and co-Founder, BookRiot.com

Karen Schechner, Senior Indie Editor, Kirkus Reviews

Matt Sutherland, Managing Editor, ForeWord

Jeff O'Neal

Learn how to get the book news and reviews your book deserves and to build the best the best book PR campaign by thinking like a journalist. Learn what kind of PR and marketing the media and readers respond to. Focus will be on developing a message and understanding and knowing the media more than social media how-to.

Discover how to persuade journalists to do a story, feature, review or interview about your book, by giving the press what they need. Essentials would include: a story idea; a headline; a pithy book description which sells; well crafted talking points and suggested interview questions; an author biography highlighting your most important credentials for media appearances; and explanations of any connections the book or its author may have to trending topics in culture and the news. But also PR and marketing can entail creating content which might entertain or engage and be "likeable" in social media.

Karen Schechner

The session will highlight the importance of matching your content to the right media to reach the desired demographic, in effect micro-targeting or narrowcasting to your particular book buyer, whether that might be via NPR, Oprah, HuffPost, New York Times, BookRiot, or Flavorwire or even a much smaller media outlet more targeted to your subject matter.

Specific media examples of book news and review media who effectively reach book buyers will be identified and discussed as well. Further discussions include the use of social media to make the most of media placements by sharing them online and creating organic and viral spread.

Susannah Greenberg to Speak at uPublishU at Bookexpoamerica

Susannah Greenberg of Susannah Greenberg Public Relations, a book publicity firm in New York, will speak at uPublishU, a new educational arm of Bookexpoamerica, the largest trade show in the book industry in the United States, on Sunday, June 3, 2012 at the Javits Center in New York, NY. uPublishU was created to address the huge growth in self-publishing spawned by the digital revolution and the social web.

Greenberg is both organizer and speaker for the session "Building the Buzz for Books: The New Book Publicity." Greenberg will speak about the elements of the new book publicity and how to get great publicity for books, both print and eBooks, including advice on meeting the special challenges facing the self-published author; from creating strategies and goals, to writing a great pitch to the media, to building a web presence and community online, to figuring out how to reach top journalists, producers and bloggers.

Discoverability and credibility are keys for success for the self-published author and her book. They can be built if you know how, says Greenberg, and I will speak to exactly how one goes about building them, and building the buzz.

Greenberg has enlisted Publishers Weekly Editorial Director Jim Milliot to be a part of the session and Milliot will offer his insights on book publicity and speak about the special new section of the venerable book trade magazine PW which is devoted to self-publishing called PW Selects.Publishers Weekly has been the publication of record for the book trade since 1872 and reaches publishers, booksellers, librarians, agents, and media.

Publishers Weekly is a bellwether publication looked to by media for indications of what the big books are going to be and what books they need to pay attention to. And the PW reputation is golden with the media.  Authors in PW Selects will benefit from PW's longstanding relationship with general consumer media, says Greenberg. 

Greenberg has also drafted Patrick Brown, Community Manager of  Goodreads who will speak about opportunities for authors to build community and reach readers on his site. Goodreads is a social reading site with 7.3 million members, more than 100 million pageviews and 15 million unique visitors a month.

Building your community online will help build the buzz and reach readers. Goodreads has the distinct benefit of being a community solely devoted to avid book readers and the ability for the author to target niche communities of readers within who are most likely to be interested in a particular book, a marvelous benefit of specificity which the net, and Goodreads in particular, brings to book marketing and publicity, says Greenberg.

I'm delighted and honored to have been invited to participate in uPublishU, an exciting new program designed especially for self-published authors' benefit. If authors are given the right tools and an understanding of the book business, they can speed up the learning curve and successfully publish their books.  I think uPublishU will give them the tools to do the job. 

Registration for the all new uPublishU at Bookexpoamerica 2012 is open:
Register Online Now for uPublishU at BEA 2012. Your uPublishU at BEA registration includes a boxed lunch during the conference and a 1-day pass to BEA on Thursday, June 7.