Book Publishing, PR, Promotion and Marketing Tactics for the Self-Published Author to Be Discussed at uPublishU at Bookexpo America in NY, NY

Susannah Greenberg

Kailin Gow

Saturday May 31, 2014, New York, NY - Susannah Greenberg, President, Susannah Greenberg Public Relations, a book publicity firm, will moderate, speak and present a panel entitled Creative Content Opportunities at uPublishU, at Bookexpo America in the Javits Center in New York, NY.  uPublishU is a conference for self-published authors, those aspiring to be self-published authors, or any authors interested in maximizing the effectiveness of their book marketing, promotion and public relations.  

Bookexpo America is an annual book trade convention, the biggest of its kind in the United States. This year uPublishU at BEA has the largest exhibition floor ever featuring more than 28 exhibitors and over 40 speakers. See the full list of exhibitors and check out the session schedule packed with expert speakers: http://bit.ly/11xC06d.

 Creative Content Opportunities,  3– 3:50 p.m. Room 1E10. 

In the digital age, authors can leverage their content into new opportunities that will engage readers and build their author platform. In this panel learn about the many opportunities for authors, including: maximizing your blog, photos and more; an inside look at successful spoken word audio publishing: pricing promotions; and off the book page publicity. Presentations and Q & A. to follow.

SPEAKERS:

• Susannah Greenberg, President, Susannah Greenberg Public Relations, a book publicity firm for authors, publishers, books and the book industry. She has launched numerous bestselling books including Who Moved My Cheese? and is past president of the Women's National Book Association in New York. Greenberg will speak and moderate. http://bookbuzz.com

• Miral Sattar, CEO, BiblioCrunch, BiblioCrunch helps connect authors and publishers with book publishing professionals to get new books and apps to market. With an exclusive community of professionals who have worked for some of the largest publishing houses, including Simon & Schuster, Penguin, Random House, and Harper Collins, BiblioCrunch users can create the perfect publishing team for their needs. http://bibliocrunch.com
• Steve Wilson, FastPencil, The fastest and easiest way to write, publish, & distribute your book to hundreds of retail channels. Intuitive web-based tools guide you step-by-step. Cloud‐based content management, authoring & publishing technology with embedded social & mobile functionality. http://www.fastpencil.com

• Kailin Gow, Bestselling and Award-winning Author of over 100 Young Adult Books, including the Frost Series, Pulse Vampire Series, Saving You Saving Me, More http://kailingow.com

uPubU Program Guide http://t.co/FnLn7N6O7p via @publisherswkly#BEA14 #upublishU #seflpublishing #publishing #authors #books#ebooks

BookExpo America 2014 - Meet BEA Buzz Picks Young Adult Authors

BookExpo America 2014 Session Details - Meet BEA Young Adult Authors 2014



Meet BEA Buzz Picks Young Adult Authors 2014. Friday, May 30, 2014. 10:00 - 10:30 am. Uptown Stage Booth #1376. 


Presenter: Susannah Greenberg, President, Susannah Greenberg Public Relations


Speakers/Authors: 

Frank Portman, King Dork Approximately, Delacorte Press

Cynthia Weil, I'm Glad I Did, Soho Teen

Ryan Graudin, The Walled City, Little, Brown Books for Young Readers

Robin Talley, Lies We Tell Ourselves, Harlequin Teen

Amy Ewing, The Jewel, HarperTeen

#BEA14 #YA #YAlit #books #authors #publishing#bookexpoamerica 

Register for the show now. It's not too late! In NYC at the Javits Center May 28-31.



http://www.bookexpoamerica.com/Home/

Book Publicist Susannah Greenberg to Speak at Bookexpo America 2014

May 1, 2014, New York, NY - 

Susannah Greenberg of Susannah Greenberg Public Relations, a book publicity firm, will moderate and speak on two panels at Bookexpo America 2014. 

Bookexpo America, or BEA, is the biggest book show in the United States. It will be held at the Javits Center in New York City from May 28-31, 2014.

Greenberg will moderate a panel of young adult book authors whose forthcoming books have been selected for the BEA Editors' Buzz Young Adult Books, a selection of breakout titles for Fall 2014 and early 2015. She also served on the committee to  select these books.  

The BEA Editors' Buzz Young Adult Books – Author Stage will take place on Friday, May 30, 2014, 10:00 – 10:30 am, Uptown Stage, featuring these books and authors: The Jewel by Amy Ewing (Harper Teen); Lies We Tell Ourselves by Robin Talley (Harlequin Teen); The Walled City by Ryan Graudin (Little, Brown Books for Young Readers); I’m Glad I Did by Cynthia Weil (Soho Teen); and King Dork Approximately by Frank Portman (Delacorte Press).

At uPublishU, a segment of BEA which focuses on self-publishing, Ms. Greenberg will moderate and speak on the topic of Creative Content Opportunities with:

• Steve Wilson, President of FastPencil
• Miral Sattar, CEO of BiblioCrunch, 
• and bestselling author Kailin Gow. 

The event will take place in Room: 1E10, Saturday May 31, 2014, 3:00 -3:50 pm.

Further information:

www.bookexpoamerica.com

www.bookbuzz.com

BEA Editors' Buzz YA Books – Author Stage

Friday, May 30
10:00 – 10:30 am
Uptown Stage

The Jewel by Amy Ewing
Publisher: Harper Teen
Publication Date: 9/2/14

Lies We Tell Ourselves by Robin Talley
Publisher: Harlequin Teen
Publication Date: 9/30/14

The Walled City by Ryan Graudin
Publisher: Little, Brown Books for Young Readers
Publication Date: 11/4/14

I’m Glad I Did by Cynthia Weil
Publisher: Soho Teen
Publication Date: 1/27/15

King Dork Approximately by Frank Portman
Publisher: Delacorte Press
Publication Date: 9/9/14

Creative Content Opportunities

uPublishU at BEA

Saturday, May 31

3:00 - 3:50 pm

Room: 1E10

Speakers: 

Susannah Greenberg, President, Susannah Greenberg Public Relations

Miral Sattar, CEO of BiblioCrunch

Kailin Gow, Bestselling Author

Steve Wilson, President, FastPencil

CONTACT: Susannah Greenberg, publicity@bookbuzz.com

Book PR 1-2-3: Think Like a Journalist Presentation at Bookexpo America 2013

Book PR 1-2-3: Think Like a Journalist
Presentation at Bookexpo America 2013
Javits Center, NY, NY

Book PR Presentation from Susannah Greenberg

Book PR 1-2-3 at uPublishU at BEA

CONTACT: Susannah Greenberg, Public Relations, 646-801-7477, publicity@bookbuzz.com

In 2013, uPublishU is entering its second year as part of Bookexpoamerica, North America's largest gathering of book trade professionals.  uPublishU is targeted at self-published authors. It will feature over 40 speakers and 14 sessions, including a keynote by author and speaker Guy Kawasaki; Robert Gottlieb, founder and CEO of the Trident Media Group; and  #1 New York Times bestselling author Barbara Freethy. Bookexpoamerica takes place at the Javits Center, NY, NY, May 29 - June 1, 2013.

Book Publicity For the Self-Published Author Will Be Panel Topic at uPublishU Conference

at Bookexpoamerica

Panel Title: 

Book PR 1-2-3: Think Like a Journalist!

June 1, 2013, Javits Center, New York, NY
1:30 pm – 2:20 pm, Room: 1E07. 
REGISTRATION 

Susannah Greenberg

Organizer and Moderator: 

Susannah Greenberg, Susannah Greenberg Public Relations

SPEAKERS:

Jeff O'Neal, Editor-in-Chief and co-Founder, BookRiot.com

Karen Schechner, Senior Indie Editor, Kirkus Reviews

Matt Sutherland, Managing Editor, ForeWord

Jeff O'Neal

Learn how to get the book news and reviews your book deserves and to build the best the best book PR campaign by thinking like a journalist. Learn what kind of PR and marketing the media and readers respond to. Focus will be on developing a message and understanding and knowing the media more than social media how-to.

Discover how to persuade journalists to do a story, feature, review or interview about your book, by giving the press what they need. Essentials would include: a story idea; a headline; a pithy book description which sells; well crafted talking points and suggested interview questions; an author biography highlighting your most important credentials for media appearances; and explanations of any connections the book or its author may have to trending topics in culture and the news. But also PR and marketing can entail creating content which might entertain or engage and be "likeable" in social media.

Karen Schechner

The session will highlight the importance of matching your content to the right media to reach the desired demographic, in effect micro-targeting or narrowcasting to your particular book buyer, whether that might be via NPR, Oprah, HuffPost, New York Times, BookRiot, or Flavorwire or even a much smaller media outlet more targeted to your subject matter.

Specific media examples of book news and review media who effectively reach book buyers will be identified and discussed as well. Further discussions include the use of social media to make the most of media placements by sharing them online and creating organic and viral spread.

Start-Ups in Publishing: Disrupting, Unbundling and Decentralizing the Traditional Publishing Model

Start-Ups in Publishing:

Disrupting, Unbundling and Decentralizing

April 1, 2013, New York, NY

#pubpt Speaking on Trends in Publishing: Publishers, Publishers Services and Startups: Union Square Ventures, DailyLit, Plympton, Ganxy, narrative.ly, 29th Street Publishing, Ziggeo, Medium, Zola, Open Air, and social network analyst and author Maksim Tsvetovat.

Albert Wenger, Managing Director at Union Square Ventures and cofounder of DailyLit  kicked  off the Publishing Point event, which was organized by Susan Danziger and Jennifer 8. Lee,  with a presentation on trends in the publishing industry.  Wenger spoke about the decentralizing, disrupting and unbundling of the publishing model due to the internet. 

Examples of new models included funding from crowdsourcing including www.kickstarter.com and www.indiegogo.com. as well as venture capital funds. He cited 3000 books funded by Kickstarter, calling that a relatively small yet significant example of unbundling. He commented that books are still published in a recognizable state but that that is not necessarily the end state.  Models more native to the net will  emerge he posited, pointing out Daily Lit and Wattpad as examples and  others serving a variety of publishing functions including: Elance.https://www.elance.com/ , Behance.http://www.behance.net/  and Storybird.  

Presenters’ Links:

Medium, Narratively, Open Air Publishing,Plympton/DailyLit, Zola Books, Ganxy, 29th Street Publishing, Author and Social Network Analyst Maksim Tsvetovat,   and Ziggeo.