Monday, April 29, 2019
Thursday, August 9, 2018
Social Media Marketing For Authors - 5 Things You Can Do - Getting Started
Social Media Marketing for Authors
5 Things You Can Do
Getting Started
by Susannah Greenberg,CEO, Susannah Greenberg Public
Relations, A
Book Publicity Firm for Publishers, Authors, and Book Industry Organizations
August 9, 2018
So many authors I work
with have questions about social media marketing and how to get started, that I
have decided to write down some of the advice I give them as well as offer
social media coaching services.
If you have been reluctant to get started for
any reason, the first bit of advice I can give you is to get started one
step at a time. Try breaking it down into actionable
steps you can take daily.
In that spirit, here are
5 Things You Can Do. Try exploring just one of the five things
to begin with.
1. Sign Up for Amazon
Author Central. Create your
Author Page. Complete your author profile. Make
sure to upload a book jacket image, author photo, and a book description. You can also include video and a link to your blog. This simple step will increase your visibility on this leading
book selling site. There is no fee. You may think of Amazon as a shopping site,
but it is also a social media site and go-to site for discovering what to read.
Learn more at: https://authorcentral.amazon.com/
2. Create an Author Page
on Facebook. This is different than
your profile page. It is a business page. On a business page you can
connect with an audience rather than socialize with friends. You can buy
low-cost targeted Facebook advertising to promote your books or page. You
cannot advertise on a personal profile page. I recommend you create an author
page rather than a book page in case you write more than one book. Be
ready with author photo and book jacket images to upload. Be sure to fill out the ‘About’ informational
sections. Learn more here: https://www.facebook.com/pages/creation/?ref_type=universal_creation_hub
3. Get a Twitter
Account. Go to https://twitter.com/signup Sign up. Start tweeting, retweeting,
following, and searching. Use # hashtags. A tip: For a better Twitter
experience, be selective about following accounts and don’t follow too many
accounts. It’s better to organize accounts into Twitter Lists rather than
follow them. A List is a curated group of Twitter accounts. You can create your
own Lists or subscribe to Lists created by others. Viewing a List timeline will
show you a stream of Tweets from only the accounts on that List. More on how to
use Twitter lists here: https://help.twitter.com/en/using-twitter/twitter-lists
4. Build an Author
Website. If you’ve been
putting off getting yourself an author website, the good news is that it is
easier and less expensive to build a website now than it has ever been.
Most DIY website services offer a free basic website with upgrades
available for a fee. Your website will likely be the more static of your social
media sites, a sort of home base which should provide basic information and link
out to your other social media sites. Check out these services which can help
you to build your website:
5. Start Blogging. Would you like to
communicate with your audience at length, more than a tweet’s or a Facebook
post’s length, and do so frequently? Then blogging might be for you. Blogging
is another way to increase your visibility online, establish your expertise and
promote your books. It’s free to set up a blog. Many blog sites are also
website builders and allow you to incorporate your blog into your website. Top
blogging sites include:
There’s so much more to
be said about all these social media sites and how to use them as well as more
social media sites to explore; Instagram, LinkedIn, Pinterest, Tumblr, YouTube,
Google+, and more. But this list of 5 Things You Can Do is a good place to start!
Now get started! You can
do it! Use Social Media. Learn, Explore, Connect, and Share! Enhance your visibility and find your readers! Sell more books!
Wednesday, June 6, 2018
In the News! BookExpo 2018 Panel on Children's Books, Organized by Susannah Greenberg Public Relations, is Covered in Publishers Weekly
BookExpo 2018:
Connecting Children’s Books with Readers
Publishers Weekly, a leading book trade magazine, covered a panel on children's books which was organized and moderated by Susannah Greenberg of Susannah Greenberg Public Relations, and took place at BookExpo 2018 on Thursday, May 31, 2018, in New York, NY at the Javits Center.
Panelists included:
- Michelle F. Bayuk, Children's Book Marketing Consultant
- Yvonne Brooks, McNally Jackson Books
- Kristin Freda, Bank Street College of Education
- Sean Qualls, Award-Winning Author and Illustrator
- Lara Starr, Chronicle Books, Chronicle Kids
CONTACT: Susannah Greenberg, Public Relations,
(646) 801-7477
Tuesday, May 29, 2018
BookExpo 2018: Connecting Children's Books with Kids - Slide Show Preview
BookExpo 2018 Panel to Focus on:
Connecting Children's Books With Kids:
Community, Education, Awareness,
Bookselling, Marketing, and Public Relations
Thursday, May 31. 3:30 - 4:15. Room 1E10. Javits Center, New York, NY
Organized and moderated by Susannah Greenberg, Susannah Greenberg Public Relations.
Panelists: Michelle F. Bayuk, Children's Book Marketing Consultant; Yvonne Brooks, McNally Jackson Books, New York, NY; Kristin Freda, Bank Street College of Education; Sean Qualls, award-winning author and illustrator; and Lara Starr, Chronicle Books, Chronicle Kids.
Slide Show Preview:
CONTACT:
Susannah Greenberg, Susannah Greenberg Public Relations,
(646) 801-7477
publicity@bookbuzz.com
Sunday, May 27, 2018
BookExpo 2018 Panel: Connecting Children's Books With Kids
BookExpo 2018
Connecting Children's Books With Kids
Thursday, May 31, 2018, 3:30-4:15, Room 1E10, Javits Center, New York, NY
Connecting Children's Books With Kids
Thursday, May 31, 2018, 3:30-4:15, Room 1E10, Javits Center, New York, NY
Friday, May 18, 2018
BookExpo 2018 Panel to Focus on Children's Books: Featuring Experts in Marketing, Public Relations, Bookselling, Library Services and Award-Winning Author Illustrator Sean Qualls
Educational
Programming Highlight:
Panel to Focus on
Children’s Books
CONNECTING
CHILDREN'S BOOKS WITH KIDS:
COMMUNITY,
EDUCATION, AWARENESS, BOOKSELLING, MARKETING AND PUBLIC RELATIONS
Thursday May
31,2018, 3:30-4:15, 1E10
Javits Center, NY, NY
(Book
Buzz News - May 31, 2018, NY, NY) Susannah Greenberg of Susannah Greenberg Public Relations has organized and will be
presenting an educational panel on children's books on how to connect books and
kids. The panel will take place at BookExpo at the Javits Center in New York,
NY on May 31, 2018. It will feature speakers from various aspects of the field
including marketing, public relations, bookselling, library services, and an
award-winning author and illustrator. Panelists will include: Michelle
Bayuk, Yvonne Brooks, Kristin Freda, Sean Qualls, and Lara Starr.
Panelists will discuss
the importance of connecting kids and books, and how to create community and
nurture readers. Topics will include: challenges, opportunities, trends and
tactics - everything from special events, author appearances, awards, and activities,
such as story time and game nights; to engaging via social media marketing and
public relations. The discussion will be followed by a question and
answer period.
THE PANELISTS:
Michelle Bayuk, Children’s Books Marketing
& Publicity. Michelle Bayuk is a marketing and publicity consultant for authors, illustrators, and publishers of children’s trade books. She
works with authors, illustrators, and in-house marketing and editorial
contacts to create and execute marketing and publicity plans for new and
backlist titles. Formerly, she was Associate Director, Children's Book Marketing, Publicity and
Social Media, The Quarto Group; Associate Director, of Sales and Marketing,
Egmont USA; and Director of Marketing, Albert Whitman & Company.
Yvonne Brooks, McNally Jackson Books.Yvonne Brooks is an author,
photographer, community advocate, Children’s Events Manager and Archivist at
McNally Jackson Books whose work has appeared in international publications
such as Madame Figaro, Condé Nast, CBS, Vogue Brazil, Publishers
Weekly and more. At McNally Jackson, Yvonne’s innovative programming features
opportunities for emerging and established authors and illustrators to interact
directly with children and adults, facilitating dialogues that resonate through
the years.
Kristin Freda, Director of Library Services,
Bank Street College of
Education. Kristin
Freda is the Director of Library Services, Bank Street College of Education in
New York City. She holds a Masters of Library Science (MLS) from Simmons
College. As director, Kristin oversees the work of the Center for
Children’s Literature, home of BookFest, The Children’s Book Committee, The
Irma Black Award and Cook Prize, and the Bank Street Writers Lab.
When
not immersed in children’s literature activities at Bank Street, Kristin works
on the open access digital repository for the research, publications, and
creative works of the Bank Street community, and she hosts book talks and
informal gatherings called Library Salons. More generally, Kristin spends her
days working to keep her staff and patrons happy.
Sean Qualls is an artist, illustrator and author of
children’s books who lives and works in Brooklyn, NY. His titles include the
Coretta Scott-King Illustration Honor book Before John Was A Jazz Giant, The Schneider Family Award winning Emmanuel’s
Dream and co-illustrated with
his wife, Selina Alko, The Case For Loving , Why Am I Me? and Grandad Mandela (Grandad Mandela Hardcover – Illustrated, June 28, 2018. by
Ambassador Zindzi Mandela (Author), Zazi and Ziwelene Mandela (Author), Sean
Qualls (Illustrator). Frances Lincoln Children's Books / Quarto; Illustrated
edition.)
Lara Starr, Senior Publicist for Children’s
Books at Chronicle Books, Radio Producer at KGO-Am 810
San Francisco and writer of books about cookies and Star Wars. Books she’s
worked on have been covered in almost every major media outlet, including the
New York Times, Washington Post, Time and NPR. She’s collaborated on hundreds
of author events, from bookstore readings to school visits to large-scale art
projects at the Guggenheim Museum, to local and regional festivals and
conferences. She executed publicity campaigns for the New York Times
bestsellers Goodnight, Goodnight, Construction Site, Press Here, They
All Saw a Cat, A Day in the life of Marlon Bundo and the Ivy & Bean
series.
Moderator/Organizer: Susannah Greenberg is
president of Susannah Greenberg Public Relations, a book publicity firm representing authors,
publishers and book industry organizations. In children’s books, Greenberg has
represented Roxie Munro, Pat Mora, KidLitTV, Albert Whitman & Company, the
Pannell Awards for bookstores, What on Earth Books, and currently, an
historical YA novel about a traveling theater troupe in the 1500s, I Was
Cleopatra by Dennis Abrams. Media placements by her firm have
included Time for Kids, Scholastic Storyworks, Scholastic Teacher, School
Library Journal, Publishers Weekly, the Wall Street Journal, and NPR. Other
recent clients include Skyhorse Publishing, and hoopla (a digital media service
for libraries). She is a past president of the Women’s National Book
Association - NYC and currently a Women’s Media Group board member.
For further information, contact: Susannah Greenberg, Public Relations, (646)
801-7477, publicity@bookbuzz.com
Wednesday, February 7, 2018
BTW News Briefs - Book Industry Gathers at Sally Dedecker Memorial Event
BTW News Briefs
Book Industry Gathers at Sally Dedecker Memorial Event
Friends and colleagues of Sally Dedecker gathered on Thursday, February 1, at a memorial event in New York City held in remembrance of the longtime Book Industry Study Group (BISG) board member.
The event was organized by Sourcebooks founder and CEO Dominique Raccah and The Book Report Network co-founder and President Carol Fitzgerald, and hosted by Dedecker’s BookExpo colleagues Andrew Esposito and Brien McDonald. According to BISG, more than 30 industry influencers from such companies as the American Booksellers Association, BISG, Bowker, Overdrive, Publishers Marketplace, Publishers Weekly, and more joined Dedecker’s family for the occasion at The Black Barn restaurant.
In addition to her role as a board member of BISG, Dedecker had also served as BookExpo’s director of programming and as a strategic consultant to publishers. She also had roots in bookselling and in sales and marketing at NAL, Simon & Schuster, and Ingram.
American Booksellers Association CEO Oren Teicher was one of many who spoke at the event. Said Teicher, “When anyone needed someone to get something done, Sally was that go-to person. She knew everyone, and always knew the right person to call at the right time. She was extraordinary, and we’ll miss her a lot.”
February 1, 2018
Book Industry Gathers at Sally Dedecker Memorial Event
Friends and colleagues of Sally Dedecker gathered on Thursday, February 1, at a memorial event in New York City held in remembrance of the longtime Book Industry Study Group (BISG) board member.
The event was organized by Sourcebooks founder and CEO Dominique Raccah and The Book Report Network co-founder and President Carol Fitzgerald, and hosted by Dedecker’s BookExpo colleagues Andrew Esposito and Brien McDonald. According to BISG, more than 30 industry influencers from such companies as the American Booksellers Association, BISG, Bowker, Overdrive, Publishers Marketplace, Publishers Weekly, and more joined Dedecker’s family for the occasion at The Black Barn restaurant.
In addition to her role as a board member of BISG, Dedecker had also served as BookExpo’s director of programming and as a strategic consultant to publishers. She also had roots in bookselling and in sales and marketing at NAL, Simon & Schuster, and Ingram.
American Booksellers Association CEO Oren Teicher was one of many who spoke at the event. Said Teicher, “When anyone needed someone to get something done, Sally was that go-to person. She knew everyone, and always knew the right person to call at the right time. She was extraordinary, and we’ll miss her a lot.”
February 1, 2018
Reblogged from BTW - Bookselling This Week News Briefs - A publication of the American Booksellers Association
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