Thursday, March 29, 2012

Digital Marketing and PR for Books Panel Post-Script

From left, Susannah Greenberg, Lydia Hirt, Kelly Leonard, Iris Blasi.
Photo: Sandra Pike

March 29, 2012, New York, NY.  Gabe Habash of Publishers Weekly reported on the panel Digital Marketing and PR for Books: Driving Buzz and Sales organized by Susannah Greenberg of Susannah Greenberg Public Relations for the Women's National Book Association of New York City with panelists Iris Blasi of Hilsinger-Mendelson, Lydia Hirt of Penguin, and Kelly Leonard of Hachette Book Group.

http://www.publishersweekly.com/pw/by-topic/industry-news/publisher-news/article/51296-don-t-be-bot-like--how-to-blend-books-and-social-media.html

A web cast of the entire event can be viewed here:
http://ustre.am/IBA2

More choice snippets of commentary by the panelists can be gleaned from Twitter by searching for #wnbanyc.

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