Friday, June 8, 2012

BookExpo America 2012: Beyond The Hunger Games: YA Book Marketing and Public Relations Strategies

BookExpo America 2012: 

Beyond The Hunger Games: Young Adult Book Marketing and Public Relations Strategies

Tuesday, June 5, 2012, Javits Center, NY, NY.  The panel I organized and moderated at BookExpo America 2012 on Tuesday morning was standing room only and the panelists were outstanding!

Photo by Publishers Weekly 
Panelists were (left to right):

Becky Anderson, Anderson's Bookshops;

Derry Wilkens, Sourcebooks;

Michelle Renaud, Harlequin;

Michelle F. Bayuk, Albert Whitman.

Back row, standing:
Susannah Greenberg, Susannah Greenberg Public Relations, moderated and organized.

My own report on this panel to come.

Publishers Weekly covered it:

In GalleyCat! (June 11, 2012):

My photos of the Sourcebooks exhibition booth on the floor of BookExpo America:

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