BookExpo America 2012: Beyond The Hunger Games: YA Book Marketing and Public Relations Strategies

BookExpo America 2012: 

Beyond The Hunger Games: Young Adult Book Marketing and Public Relations Strategies

Tuesday, June 5, 2012, Javits Center, NY, NY.  The panel I organized and moderated at BookExpo America 2012 on Tuesday morning was standing room only and the panelists were outstanding!

Photo by Publishers Weekly 

Panelists were (left to right):

Becky Anderson, Anderson's Bookshops;
www.andersonsbookshop.com

Derry Wilkens, Sourcebooks;
www.sourcebooks.com

Michelle Renaud, Harlequin;
www.harlequin.com

Michelle F. Bayuk, Albert Whitman.
www.albertwhitman.com



Back row, standing:
Susannah Greenberg, Susannah Greenberg Public Relations, moderated and organized.
http://bookbuzz.com

My own report on this panel to come.

Publishers Weekly covered it:
http://www.publishersweekly.com/pw/by-topic/industry-news/bea/article/52455-bea-2012-ya-marketing-digital-vs-physical-.html

In GalleyCat! (June 11, 2012):
http://www.mediabistro.com/galleycat/5-ya-marketing-tips-from-publishing-professionals_b52745

My photos of the Sourcebooks exhibition booth on the floor of BookExpo America: